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Hyundai Palisade Named 2026 North American Utility Vehicle of the Year™

The all-new 2026 Hyundai Palisade has proudly secured the title of the 2026 North American Utility Vehicle of the Year™. This accolade comes from a seasoned jury comprising 50 of the leading automotive journalists and reviewers from the U.S. and Canada, who evaluate the latest offerings in the automotive market. The Palisade triumphed against a competitive field, showcasing its exceptional hybrid and internal combustion engine (ICE) powertrains, top-tier interior, and family-friendly safety and convenience features.

A Testament to Excellence

Jose Munoz, the President and CEO of Hyundai Motor Company, expressed his pride in this achievement, stating that the Palisade embodies Hyundai's commitment to delivering beautiful design, advanced technology, and exceptional safety. The Palisade was crafted with the modern family in mind, recognizing the importance of practical technology and uncompromised safety. Its family-oriented features make it a reputable choice in the SUV segment.

Moreover, Olabisi Boyle, Senior Vice President of Product Planning and Mobility Strategy at Hyundai, highlighted that the 2026 Palisade has been thoughtfully designed to enhance comfort and usability while catering to a broader range of customers. This includes the introduction of a powerful next-generation hybrid powertrain, alongside the new XRT PRO trim, aimed at drivers seeking additional off-road capability.

Record-Breaking Sales Performance

The 2026 Palisade's journey in the market has already seen successful results, with its best sales year recorded in 2025. The SUV enjoyed a notable 17 percent increase in retail sales and a total sales rise of 13 percent in the U.S. With the addition of its hybrid variant and an enticing V6 powertrain, the Palisade offers a diverse array of features that appeal to the needs of today’s families.

NACTOY's Distinguished Legacy

The North American Car, Utility and Truck of the Year (NACTOY) awards boast a long-standing history of recognizing excellence in the automotive sector, founded in 1994. The awards are unique due to their independence and the diverse outlets represented by the jury, ensuring that the honors reflect a true consensus on the benchmark vehicles of the year. Being named the Utility Vehicle of the Year is a significant accolade for the Palisade, affirming its standing as a capable and stylish family vehicle.

Jeff Gilbert, the NACTOY president, remarked that the Hyundai Palisade perfectly defines a modern family car for the 21st century, thanks to its spacious design, enjoyable driving experience, and ample technology features.

Looking Ahead

The success of the Palisade supports Hyundai Motor America's overarching commitment to innovation and excellence. Hyundai’s investment of $26 billion in the U.S. from 2025 to 2028 signifies an ambitious approach to bolster its operational footprint and manufacturing capabilities. Hyundai has established its North American headquarters in California, an assembly plant in Alabama, and several advanced research and development facilities, contributing to a robust dealer network of over 855 independent dealers.

In summary, the 2026 Hyundai Palisade is not just a vehicle; it is a testament to innovation in the automotive industry. With its broad range of features, customer-focused design, and a commitment to safety and excellence, it stands out as a leader in the SUV segment. This award is a recognition not just for the Palisade but for the dedication of every team member involved in bringing this exceptional vehicle to life.