#United States #Los Angeles #Grass-Fed Beef #Archer Meat Snacks #Beef Stick

Archer's Flavor Revolution in the Meat Snack Category

In an exciting development for snack lovers, Archer, a prominent player in the U.S. meat snack market, has announced innovative flavor launches and an expansion of its distribution channels. Recognized for its commitment to high-quality, 100% grass-fed beef, Archer is on a mission to capture an even larger share of the growing meat snack category.

With the rising demand for protein-rich snacks made from genuine ingredients, Archer’s latest offerings include three delectable new meat stick flavors: Pepperoni Style, Beef Taco, and Prime Rib Style. These snacks are designed to appeal to busy consumers looking for convenient, flavorful, and nutritious options.

New Flavor Profiles

The new flavors bring exciting tastes to the table, packing a punch of flavor.

• - Pepperoni Style Mini Beef Sticks: For die-hard pepperoni fans, these mini sticks boast a perfect blend of savory seasonings, available in a convenient 24-count multipack designed for easy pantry stocking at a retail price of $14.48 at Sam's Club.
• - Beef Taco Mini Sticks: This family-favorite flavor, ideal for any day of the week, comes in a handy 16-count pack priced at $16.99.
• - Prime Rib Style Beef Sticks: Combining a gourmet touch with portable snacking, these 1oz sticks are available individually or in a 10-count pack retailing at $17.99.

Alongside the new flavors, Archer is also revamping its popular, classic offerings by introducing different packaging sizes to meet consumer demand.

• - Classic Beef Sticks: Recently expanded beyond regional Costco locations, these seasoned favorites will soon appear in 10-count multipacks across numerous retailers for $17.99.
• - Rosemary Turkey Sticks: Mimicking a slice of Thanksgiving turkey, these all-natural sticks offer a cozy snacking experience and are now available in multipack form at a similar price.

Enhanced Distribution Strategy

To complement its innovative product offerings, Archer is amplifying its retail presence at major chains such as Target and Walmart.

• - Target: Consumers will find all four varieties of Archer's 16-count Mini Sticks along with the brand's newest 1oz stick multipacks.
• - Walmart: Starting in late May, customers can pick from a selection of Archer's meat snacks, including the Rosemary Turkey and Beef Taco options alongside the fan-favorites.

Archer's strategic moves are reflectively bolstering the brand’s initiative to keep pace with a meat snack category experiencing substantial growth. According to data from Numerator, meat snacks have surged by 29.4%, with Archer witnessing a remarkable 187.4% increase in meat stick sales. This drastic growth represents a significant opportunity for Archer, aligning with their ambitious goal of surpassing $300 million in sales by the end of 2025.

The Vice President of Marketing at Archer, Andrew Thomas, emphasized the importance of catering to consumer needs, stating, “With the meat stick category growing exponentially, Archer is doubling down on the segment with our new offerings in classic and family-friendly flavors and expanded retailer availability to meet surging consumer demand.”

Archer’s Commitment to Quality

Archer prides itself on being a leader in the clean meat snack category, crafting products free from fillers and junk. The brand is dedicated to providing consumers with extraordinary flavors unlocked by premium, all-natural ingredients that never compromise on quality.

Available at over 30,000 retailers across the United States, including popular stores like Costco, Whole Foods, and Sprouts, Archer’s expanded offerings are poised to transform meat snacks from occasional indulgences to staples in everyday diets.

As the meat snack landscape continues to evolve, Archer’s innovative flavors and robust distribution strategy set the tone for the future — one where delicious, high-protein snacking experiences are always within reach. For further details about Archer and its products, visit archerjerky.com or follow them on social media.