#Japan #Tokyo #men's grooming #Shinjuku #Midas

Exciting Expansion of Midas Beauty Salon in Shinjuku

The renowned men's beauty salon, Midas, is set to make a significant leap by relocating and expanding its Shinjuku flagship store. Scheduled to open on June 13, 2025, this new location aims to accommodate the skyrocketing number of grooming appointments from clientele looking for high-quality services.

With its strategic placement just a minute's walk from the East Exit of JR Shinjuku Station, the expanded shop will increase its seating capacity nearly threefold, enhancing the overall customer experience through improved service quality. The salon’s commitment has always been to allow men to perfect their grooming needs efficiently – all in just an hour for a monthly fee of around 10,000 yen.

Store Information for Midas Shinjuku

• - Store Name: Midas Shinjuku
• - Address: 3-27-5 Shinjuku, Shinjuku-ku, Tokyo, 160-0022, K3 Building, 8th Floor
• - Access: Approximately a 1-minute walk from the East Exit of JR Shinjuku Station and about 2 minutes from the A8 Exit of Shinjuku Sanchome Station on the Tokyo Metro Marunouchi Line and Fukutoshin Line.
• - Operating Hours: Weekdays 12:00 PM - 9:00 PM; Weekends and Holidays 10:00 AM - 9:00 PM
• - Official Website: midacy.jp
• - Official LINE: LINE Link

What is Midas?

Midas is a men's grooming salon that encapsulates the philosophy, "Perfect grooming for 10,000 yen a month, once a month, within one hour." Established by Kazuki Dobashi, the founder of the major men's hair removal company, Rairo, Midas synergizes a varied range of beauty treatments with extensive expertise in hair removal. This allows clients to streamline their grooming routines effectively with excellent time and cost efficiency.

The venture has gained notable attention after receiving full funding from investors on the YouTube business show, "Reiwa no Tora," and has raised substantial capital through a token sale on the crowdfunding platform FiNANCiE, selling nearly all of its courses in just five minutes and accumulating a total of 28.72 million yen. The popularity of Midas continues to soar, and now its subscription service has reached its maximum capacity, entering a waiting list phase. The upcoming expansion aims to significantly increase treatment capacity to welcome new clients and introduce them to a revamped grooming routine.

Services and Pricing Details

Midas offers a comprehensive plan that includes eight different beauty services such as beard removal, teeth whitening, eyebrow styling, and nail care, with each service conducted simultaneously by trained professionals. The entire process lasts around 45–50 minutes, enabling clients to complete all beauty treatments in one hour. This efficient approach reduces both the time spent in separate salons and the overall costs associated with frequent visits.

Midas Plan Service Details (8 services)

1. Beard Removal
2. Self Teeth Whitening
3. Eyebrow Styling
4. Nose Hair Wax Removal
5. Hand and Finger Hair Removal
6. Nail Care
7. Face Pack
8. Lip Esthetic

Plans & Pricing

Opening Campaign

To celebrate the grand reopening of the Midas Shinjuku flagship store, a special campaign will be held offering the standard Midas Plan for just 4,980 yen for the first visit instead of the usual 9,980 yen. Reservations can be made by adding the official LINE account and following the booking instructions. Midas Official LINE: LINE Link

Future Vision - Nationwide Expansion

Midas has ambitious plans to expand its services across Japan following the launch of this new Shinjuku store. They are currently assessing options for additional outlets in Tokyo and aim to establish 200 stores nationwide, targeting 10 billion yen in annual sales within the next five years. With plans to start franchising soon, the company will provide efficiency models for partnering beauty salons and fitness businesses, focusing on community support and aggressive openings to enhance market share and brand recognition.

Company Overview

• - Company Name: Midas Co., Ltd.
• - Location: 3-27-5 Shinjuku, Shinjuku-ku, Tokyo, 160-0022, K3 Building, 9th Floor
• - Representative: Kazuki Dobashi, President & CEO
• - Established: January 2025
• - Business Overview: Operation of the one-stop beauty salon "Midas" and development and provision of related services.
• - Official Website: midacy.jp
• - X Account: Kazuki Dobashi