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Fresh Express Invites America to 'Express Yourself'

Fresh Express®, a leader in the value-added salad market, recently unveiled its latest campaign titled 'Express Yourself'. This innovative initiative aims to inspire consumers across the country to reimagine salads not just as meals, but as vibrant canvases for personal expression and creativity.

A Springs of New Ideas

The campaign has been launched in multiple phases starting in the spring, utilizing various platforms including streaming TV, social media, and digital channels. With its colorful and engaging videos, Fresh Express is urging consumers to perceive salads as more than just a side dish or healthy option. It is an invitation to celebrate individuality and creativity through culinary arts.

Fabian Pereira, the Vice President of Marketing and Innovation at Fresh Express, shared insights on the campaign's essence: “With Express Yourself, we're inviting consumers to rediscover the joy of creating in the kitchen. Our salads are more than fresh and convenient—they're a way for people to showcase their personality through flavor.”

Campaign Highlights

The Express Yourself campaign rolls out in exciting phases:

Social Media Engagement

Fresh Express is set to captivate audiences with vibrant and animated posts depicting colorful emojis and letters crafted entirely from fresh greens. These visually striking creations will embody various aspects of the campaign's theme, enticing followers to engage and participate in the movement.

Video Series Release

The campaign starts with an Anthem video that vividly celebrates creativity, connection, and individuality through the lens of food. This striking visual narrative portrays how Fresh Express salads can serve as a centerpiece for self-expression, where each meal is an opportunity to showcase one’s personal tastes and preferences.

Collaborating with Culinary Creators

In a bid to provide inspiration, Fresh Express will feature various culinary content creators. These skilled chefs and Registered Dietitians will share their unique and bold recipes, illustrating how salad greens can be a true reflection of individuality and creativity in the kitchen.

Exciting Consumer Activation

To further spark excitement, the brand will host the Express Yourself Recipe Contest, encouraging fans to submit their most unique and expressive salad recipes using Fresh Express products. Running until June 1, participants have the chance to win a year's supply of Fresh Express salads and other amazing prizes. Contest details are available on the Fresh Express website, along with guidelines for entry, which includes posting creations with the hashtag #ExpressYourselfContest on Instagram.

Interactive Community Role

Throughout the duration of the campaign, Fresh Express aims to maintain an active community interaction by sharing influencer-driven recipes and seasonal challenges. This ensures that the spirit of creativity and expression is continuously nurtured amongst consumers.

For those eager to partake in the Express Yourself Recipe Contest, they can learn more by visiting Fresh Express’s official website and following the brand on social media platforms, including Instagram, Facebook, Pinterest, YouTube, and X.

Conclusion

Fresh Express is not just inviting consumers to enjoy their salads; they are encouraging individuals to unleash their creativity in the kitchen. The Express Yourself campaign is more than just a marketing strategy; it is a celebration of each person's unique flavor, encouraging everyone to find joy in preparing meals that express who they truly are. In a world that often overlooks the artistry in everyday tasks, Fresh Express shines a light on the beauty of individuality through the simple act of making a salad.

For those interested in taking part or seeking new salad inspirations, Fresh Express offers an exciting journey into the creative culinary world, proving once again that salads are not just food, but a true expression of one's personality and style.