Pepsi® Launches New Chapter of 'Thirsty for More' Starring David Beckham

Pepsi® Launches New Chapter of 'Thirsty for More'

In an exciting development, Pepsi® has revived its renowned 'Thirsty for More' campaign, this time with the global icon David Beckham at the forefront. This latest installment not only highlights Beckham's enduring connection with the brand but also carries an empowering message that resonates universally: "If you love it, it's never a waste."

A Celebration of Passion and Enjoyment

The essence of the 'Thirsty for More' campaign is to inspire individuals to passionately pursue what they love, whether monumental or mundane, without hesitation or second-guessing. It encourages them to make personal choices that bring joy and satisfaction into their lives, free from societal expectations. This philosophy embraces the idea of savoring daily rituals, indulging in personal interests, or making spontaneous decisions that enhance life's enjoyment.

David Beckham, well known for his relentless dedication to both football and motorcycling, exemplifies the campaign's spirit. He embodies the message that it's more about cherishing the moments you genuinely enjoy rather than chasing the next big success. With the campaign's mantra in mind, he encourages everyone to experience life authentically—no pretense, just genuine moments fully embraced.

The new Pepsi ad captures a variety of joyful activities—from playing sports with friends and dancing at concerts to belting out tunes at karaoke or taking an unplanned road trip. It provides a snapshot of those simple yet delightful moments that add sparkle to everyday life. The campaign culminates with Beckham delivering the central message: "If you love it, it's never a waste."

Beckham's Long History with Pepsi

Having collaborated with Pepsi for over two decades, David Beckham expressed his enthusiasm for this partnership stating, "Working with Pepsi has always been a joy. Together, we've created incredible campaigns over the years, and I thoroughly enjoyed this latest shoot. I'm thrilled about what's in store next!"

Cathy Graham Kidd, Senior Director of Global Brand Marketing at PepsiCo, also shared her thoughts on Beckham's involvement: "David Beckham is a true icon, and his lifestyle reflects the essence of this campaign. 'Thirsty for More' is about connecting with what makes you feel alive, whether it's significant or small, and indulging in that without reservation. This launch is just the beginning, and audiences will witness it come to life through local activations around the globe."

Nostalgic Memories

Fans who've followed Beckham's journey with Pepsi might recall some of his most iconic commercials, including the unforgettable 2002 'Sumo' match where he and his teammates faced off against a group of sumo wrestlers. Another memorable piece was the 2003 western-themed penalty kick battle, followed by 2004's 'Football Warriors,' where Beckham showcased his soccer prowess while defending the drinks' stockpile as a warrior.

Stay Tuned for More

Exciting times are ahead, and Pepsi promises that the 'Thirsty for More' journey is just beginning. With plans for extensive marketing and activations, consumers are encouraged to stay connected through Pepsi's social media channels, including TikTok, Instagram, and Facebook.

About PepsiCo

PepsiCo's products are enjoyed more than a billion times each day across over 200 countries and territories worldwide, generating nearly $92 billion in net revenue in 2024. The company has a diverse portfolio of brands, including Lay's, Doritos, and Gatorade, which keeps it at the forefront of the food and beverage industry. PepsiCo's vision is to lead the market in convenient food and beverages while prioritizing sustainability and human capital through its pep+ initiative. For more information, visit pepsico.com.