Drake's Better World Fragrance House Launches Its First-Ever Eau de Parfum: Summer Mink
On April 25, 2025, Better World Fragrance House, the luxury fragrance brand created by global superstar Drake, officially launched its inaugural eau de parfum titled Summer Mink. This fragrance represents an exquisite interplay of tradition and modernity, challenging conventions in the realm of scent. Available for purchase on the brand's website from today, Summer Mink will also be featured on Ulta.com beginning May 11, 2025, followed by its in-store launch across Ulta's locations nationwide from May 12, marking a significant milestone as it is the first men's fragrance developed by a celebrity to be offered at Ulta.
Summer Mink is designed to defy seasonal norms and gender specifics, presenting a luxurious portrayal of how one can wear exotic materials like mink in the summer months. This fragrance beautifully merges contrasting elements of nature, underlining a sophisticated interpretation of what fragrance can be. Renowned perfumer Michael Carby, who has partnered with Drake in crafting scents for Better World Fragrance House, shared insights on the inspiration behind Summer Mink. He explained that the composition is influenced by the yin-yang philosophy, which harmonizes warm, creamy base notes with refreshing spices and bright citruses. The fragrance is crafted to reflect a multicultural essence, showcasing aspirations for a Better World.
At its heart, Summer Mink boasts a Amber Woody composition, which opens with lively Italian citrus notes combined with aromatic sage. This vibrant introduction transitions into a warm, floral heart, enriched with notes of Jasmine Sambac, and concludes with a sensual base of vetiver and creamy musk. The fragrance captures a dramatic yet inviting allure, designed for those who wish to stand out without adhering to conventional norms.
Beyond its scent, the Summer Mink bottle is an artistic masterpiece in itself. Adorned in the signature midnight blue of the brand, the globe-shaped bottle sits atop a sharp rectangular base, symbolizing the fusion of contrasting ideas through design. This striking aesthetic reflects the brand's philosophy of merging opposites.
Lori Singer, President of Parlux Ltd., expressed her excitement about this new release, highlighting its potential to broaden the reach of Better World Fragrance House. 'This launch marks an exciting new chapter in our partnership with Drake, driven by a shared passion for innovation, quality, and design,' she noted. The fragrance's exclusive availability at Ulta Beauty, known for its extensive inventory, will allow Drake's vision to resonate with a wider audience.
Moreover, Summer Mink is available in 3.4 oz Eau de Parfum Spray priced at $148, along with a variety of sizes, ensuring accessibility for fragrance enthusiasts everywhere.
Better World Fragrance House aims to elevate the art of scent by allowing individuals to create a personal atmosphere and enhance their daily experiences. Each fragrance in the line is inspired by unique memories from Drake's life, making every scent a narrative in itself. As a brand dedicated to making luxury fragrance accessible, it encourages consumers to embrace the transformative power of scent.
Stay tuned as Summer Mink prepares to take its place on the fragrance market, inviting all to discover its rich, contrasting world through the artistry of scent. The release of this fragrance not only marks a personal achievement for Drake but sets a new standard in the fragrance industry by blending celebrity influence with luxury.
For ongoing updates, follow Better World Fragrance House on Instagram and TikTok, as they continue to push the boundaries of fragrance aesthetics and experiences.
A Unique Fragrance Inspired by Diversity
Summer Mink is designed to defy seasonal norms and gender specifics, presenting a luxurious portrayal of how one can wear exotic materials like mink in the summer months. This fragrance beautifully merges contrasting elements of nature, underlining a sophisticated interpretation of what fragrance can be. Renowned perfumer Michael Carby, who has partnered with Drake in crafting scents for Better World Fragrance House, shared insights on the inspiration behind Summer Mink. He explained that the composition is influenced by the yin-yang philosophy, which harmonizes warm, creamy base notes with refreshing spices and bright citruses. The fragrance is crafted to reflect a multicultural essence, showcasing aspirations for a Better World.
The Composition of Summer Mink
At its heart, Summer Mink boasts a Amber Woody composition, which opens with lively Italian citrus notes combined with aromatic sage. This vibrant introduction transitions into a warm, floral heart, enriched with notes of Jasmine Sambac, and concludes with a sensual base of vetiver and creamy musk. The fragrance captures a dramatic yet inviting allure, designed for those who wish to stand out without adhering to conventional norms.
Beyond its scent, the Summer Mink bottle is an artistic masterpiece in itself. Adorned in the signature midnight blue of the brand, the globe-shaped bottle sits atop a sharp rectangular base, symbolizing the fusion of contrasting ideas through design. This striking aesthetic reflects the brand's philosophy of merging opposites.
A New Chapter in Drake's Vision
Lori Singer, President of Parlux Ltd., expressed her excitement about this new release, highlighting its potential to broaden the reach of Better World Fragrance House. 'This launch marks an exciting new chapter in our partnership with Drake, driven by a shared passion for innovation, quality, and design,' she noted. The fragrance's exclusive availability at Ulta Beauty, known for its extensive inventory, will allow Drake's vision to resonate with a wider audience.
Moreover, Summer Mink is available in 3.4 oz Eau de Parfum Spray priced at $148, along with a variety of sizes, ensuring accessibility for fragrance enthusiasts everywhere.
About Better World Fragrance House
Better World Fragrance House aims to elevate the art of scent by allowing individuals to create a personal atmosphere and enhance their daily experiences. Each fragrance in the line is inspired by unique memories from Drake's life, making every scent a narrative in itself. As a brand dedicated to making luxury fragrance accessible, it encourages consumers to embrace the transformative power of scent.
Stay tuned as Summer Mink prepares to take its place on the fragrance market, inviting all to discover its rich, contrasting world through the artistry of scent. The release of this fragrance not only marks a personal achievement for Drake but sets a new standard in the fragrance industry by blending celebrity influence with luxury.
For ongoing updates, follow Better World Fragrance House on Instagram and TikTok, as they continue to push the boundaries of fragrance aesthetics and experiences.
Topics Consumer Products & Retail）
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