Pepsi Launches New Global Campaign 'Thirsty For More' with David Beckham

Pepsi's New Global Campaign Featuring David Beckham

Pepsi has unveiled a refreshing new chapter of its global campaign 'Thirsty For More', led by the iconic football star David Beckham. This exciting initiative encourages people to embrace their passions and pursue what they love without hesitation.

In this latest iteration of 'Thirsty For More'—translated as 'Durstig nach mehr'—the campaign promotes a universal message: "If you love it, it is never a waste." This philosophy resonates deeply, inviting fans to engage in activities that spark joy, whether these are daily rituals, personal interests, or spontaneous adventures.

David Beckham's Enduring Partnership with Pepsi

David Beckham, a cultural icon in his own right, has been associated with Pepsi for over two decades, bringing a wealth of experience and charisma to the brand. His commitment to the essence of 'Thirsty For More' reflects in his life choices, where he has consistently prioritized doing what he loves, be it football or motorcycling. Beckham states, "It’s always great working with Pepsi. We have created numerous memorable campaigns together over the years, and this one was no exception. I had a fantastic time filming this new campaign and cannot wait for what’s to come next."

Celebrating Everyday Moments

The new campaign film encapsulates the spirit of 'Thirsty For More' by showcasing everyday moments of joy. From playful interactions with friends and dancing at concerts to indulging in karaoke or embarking on road trips, the video highlights genuine experiences that enhance life’s daily pleasures. The narrative culminates with Beckham reinforcing the campaign’s core message: "If you love it, it is never a waste."

Cathy Graham Kidd, PepsiCo's Senior Director of Global Brand Marketing, adds, "David Beckham represents what 'Thirsty For More' stands for. It’s about immersing ourselves in experiences that make us feel alive, regardless of their scale, and relishing those moments without judgments. This launch is just the beginning, and we plan to activate this message globally through local events and interactions."

Nostalgia for Fans

Long-time fans of Pepsi may reminisce about some of Beckham’s most memorable appearances in Pepsi commercials. Highlights include the famous 2002 'Sumo' match, where Beckham and his teammates squared up against a group of sumo wrestlers. The humor continued in 2003 with the 'Wild West' film, where a classic duel morphed into a comical penalty shootout featuring Beckham. In 2004, he starred in 'Football Warriors', dressed as a warrior, helping to defend the soft drink supply.

The Future Awaits

Stay tuned for more engaging content that keeps this adventure alive with Pepsi. For updates and news about this new partnership, be sure to follow Pepsi on TikTok, Instagram, and Facebook.

PepsiCo serves consumers in over 200 countries, with products enjoyed more than a billion times each day. With a net revenue nearing $92 billion in 2024, the company boasts a portfolio that includes beloved brands such as Lay’s, Doritos, and Gatorade.

Aligned with its sustainability vision, PepsiCo operates under pep+ (PepsiCo Positive), which aims to lead the global food and beverage industry. This end-to-end transformation prioritizes sustainability and human capital to foster positive change for both the planet and its people.

For more information, visit www.pepsico.com and follow PepsiCo on social media platforms like X (Twitter), Instagram, Facebook, and LinkedIn @PepsiCo.