SILK THE RICH Launches Fragrance Haircare in South Korea and Russia

Introduction to SILK THE RICH

The RICH Co., Ltd., a company based in Shibuya, Tokyo, has announced the launch of its premium fragrance haircare line, SILK THE RICH, in South Korea and Russia. This launch aligns with the company's vision of creating moments of pure delight, encapsulated in their slogan “Let’s create a lovely moment.” Since entering the U.S. market in February, the brand continues to make strides in its global expansion plans, firmly establishing its presence in new regions as it gears up for further international growth expected by 2025.

Global Expansion

Following its recent foray into the United States, where it received a warm welcome, SILK THE RICH is now set to captivate customers in South Korea and Russia. The brand is currently available on esteemed online platforms: Coupang in South Korea and Wildberries and Ozon in Russia, which will gradually start in late May. The company is also collaborating with local partners to optimize marketing strategies tailored for each market while planning to enter offline retail spaces soon.

Product Lineup

In both South Korea and Russia, SILK THE RICH will roll out its complete product line. The collection showcases high-quality silk-derived ingredients combined with cutting-edge technology, promising customers an authentic Japanese haircare experience. The key products include:

- SILK THE RICH [Moist & Repair] – Scented with Golden Pear and Freesia

Contents: Shampoo and Treatment (each 250mL), Hair Oil GPF (50mL)

- SILK THE RICH [Scalp & Repair] – Scented with Mood Night Musk

Contents: Shampoo and Treatment (each 250mL), Hair Oil MNM (50mL)

Each product has been infused with a unique blend of three types of silk ingredients that cleanse hair impurities, nourish the scalp, and wrap each strand in a protective coat, resulting in exceptional shine. Furthermore, the fragrance concentration is approximately double that of typical haircare products, ensuring a lasting rich scent that extends into the next day.

What is SILK THE RICH?

SILK THE RICH stands out in the haircare arena with a focus on silk’s restorative properties. Each formulation is designed not only to cleanse and nourish but also to elevate the hair's natural luster and texture. With the motto of prioritizing quality over price, the brand aspires to help users achieve salon-worthy hair daily, making silky textures and luxurious shine an everyday reality through its high-performing repair and moisturizing benefits.

About THE RICH Co., Ltd.

Name: THE RICH Co., Ltd.
Headquarters: 4-20-3 Ebisu, Shibuya, Tokyo, 18th Floor, Ebisu Garden Place Tower
CEO and Founder: Yuta Miura
Capital: ¥288,836,043 (including capital reserves)
Website: THE RICH Corporate Site
Product Information: SILK THE RICH

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Contact for Overseas Expansion

For inquiries regarding SILK THE RICH’s overseas initiatives, please reach out to:
SILK THE RICH USA Inc.
Kodai Takahashi
Email: kodai.takahashi@silktherich.com