HOTWORX® Launches 2025 Campaign to Support Veterans and Women Affected by Breast Cancer

HOTWORX® Launches 2025 Campaign for Heroes

In a powerful move to support veterans and military women facing the challenges of breast cancer, HOTWORX®, a pioneering 24-hour infrared fitness studio franchise, has kicked off its annual "Workouts for Heroes" campaign. Running from October 1 to November 30, 2025, this national initiative aims to raise funds and awareness for two key causes: the Sacred Mountain Retreat Center (SMRC) and the National Breast Cancer Foundation's (NBCF) Military Women's Patient Relief Fund.

This year's campaign is a continuation of HOTWORX's commitment to community engagement and philanthropy, combining the popular Pink Towel initiative and last year's inaugural Workouts for Heroes. These efforts are designed to bring together members nationwide in support of these vital organizations that provide crucial services to military service members and veterans.

Supporting Our Heroes

The SMRC specializes in organizing healing retreats for veterans and first responders, allowing them to relax, rejuvenate, and recover from their service experiences. Meanwhile, the NBCF's Military Women's Patient Relief Fund is dedicated to helping female military personnel with breast cancer by covering essential non-medical costs such as childcare, lodging, and transportation necessary during their treatment journey.

Stephen P. Smith, the founder and CEO of HOTWORX, emphasized the essence of the campaign: "Workouts for Heroes is about more than fitness. It represents community, resilience, and a tribute to those who serve our nation. By joining forces across the HOTWORX family, we ensure that veterans and military women receive the resources they desperately need while inspiring strength and solidarity within our community."

How You Can Get Involved

There are multiple ways for individuals to contribute during this meaningful campaign:

1. Dedication Ribbons: Participants can purchase Dedication Ribbons in varying amounts to honor veterans, displaying them within HOTWORX studios nationwide.

2. Pink Yoga Towels: For each limited-edition pink yoga towel sold, HOTWORX pledges to donate one dollar to both SMRC and NBCF, thus further supporting the work of these organizations.

As the fundraising continues through November, HOTWORX members and franchisees across the country are rallying together to provide substantial support to these impactful organizations. The goal is to highlight how collective action can create real changes in people's lives and resonate with the broader mission of HOTWORX to foster healthier and stronger communities.

Join Us in Making a Difference

Whether you're a long-time member or someone considering joining, this campaign is a fantastic opportunity to make a positive impact. Your participation can significantly benefit veterans and military women struggling with the realities of cancer treatment.

For further information on HOTWORX and its charitable initiatives, visit hotworx.net. To locate your nearest studio, head to hotworx.net/locations.

Founded in Marrero, Louisiana, HOTWORX continues to redefine fitness with its innovative infrared workout programs. With over 775 studio locations and a dedicated community of over 250,000 members, HOTWORX is committed to providing an immersive exercise experience paired with state-of-the-art infrared heated technology. The program features unique methods like 30-minute isometric sessions and 15-minute High-Intensity Interval Training, all designed for effective and detoxifying workouts.

By integrating health and wellness into its mission, HOTWORX truly embodies the spirit of community engagement and social responsibility, reaffirming its position as a leader in the fitness industry. Together, let's support our heroes and create a lasting difference.