Havas CEO and Vivendi Chairman to Present Vision for Human-AI Creativity at CES 2026

A Vision for Innovation: Yannick Bolloré at CES 2026

At CES 2026, set to take place from January 6 to January 9 in Las Vegas, Yannick Bolloré, the CEO of Havas and Chairman of Vivendi, will take the stage to share his vision on the intersection of human creativity and artificial intelligence. This keynote speech at C Space is poised to attract a wide audience from the advertising and content creation sectors, as Bolloré discusses how technology can enhance creative processes in an increasingly data-driven industry.

The rapid evolution of consumer behavior in today’s digital age requires marketers to adapt constantly. As technology splinters consumer attention, brands must leverage artificial intelligence to engage audiences more effectively. Bolloré is excited to explore the potential of AI to revolutionize data interpretation, aiming to transform raw information into actionable insights while preserving the essence of human creativity.

During the keynote, he will highlight how Havas has integrated cutting-edge AI technologies into their marketing strategies, emphasizing speed, agility, personalization, and measurable outcomes. This approach is anchored in the firm's commitment to keeping human insight at the core of its operations.

"Yannick’s perspective as a leader is invaluable; his understanding of how to merge technological advancements with human intuition will redefine the landscape of marketing," remarked Gary Shapiro, CEO and Vice Chair of the Consumer Technology Association (CTA). The organization is thrilled to have him present this critical vision at one of the world’s premier tech events.

Havas, with a workforce of nearly 23,000 spread across over 100 countries, is not just a communications network; it's a community focused on making meaningful differences for brands, businesses, and audiences alike. In 2024, Havas launched Converged.AI, a strategic initiative designed to foster collaboration across global teams. This €400 million project aims to create a holistic approach to marketing, harnessing the power of AI while ensuring that human creativity and intuition remain central.

Bolloré commented on the transformative role of AI, stating, "We are witnessing AI evolve into a strategic partner, enabling us to integrate content, data, and decision-making within an intelligent framework. This allows us to maintain precision and insight proactively, with human expertise continuing to drive empathy and creativity."

Having joined Havas in 2011 and taking on the CEO role in 2013, Bolloré has been pivotal in reshaping the organization with innovative strategies, including establishing Havas Villages that unify regional offices under one roof to enhance integration across services. His leadership not only saw Havas return to the stock market via Euronext Amsterdam but also earned him accolades from various industry associations and prestigious business publications.

Kinsey Fabrizio, the President of CTA, added, "CES is where the future of content and advertising comes to life. Yannick’s keynote promises to inspire marketers to embrace a future driven by innovation while holding dear the human touch that fuels creativity."

Bolloré’s keynote will take place at 11:00 AM (PT) in the Mariposa Ballroom at the ARIA, where Havas will also host an engaging space throughout the week to showcase the convergence of creativity, media, and technology. This immersive experience will provide clients a glimpse into the future of innovation in the marketing world.

As industry leaders like AMD and Lenovo also prepare to take the stage at CES 2026, attendees can expect a wealth of insights into the crossroads of marketing, technology, and creativity. Those interested in attending should register online, as C Space will extend its hours to facilitate important discussions around marketing technologies through January 8.

The Consumer Technology Association (CTA), as North America's largest technology trade association, is dedicated to supporting innovative companies and providing a platform for leading minds in the tech sector. CES has long been recognized as the premier event for showcasing breakthrough technologies and fostering business partnerships. Users can find more information on CES through its official website or follow updates on social platforms.