TRANBI Launches Program to Enhance M&A Negotiation Etiquette for Users

TRANBI's Initiative to Enhance M&A Negotiation Etiquette

TRANBI, one of Japan's largest platforms for business succession and M&A, is stepping up its efforts to foster a secure and trustworthy negotiation environment among its users. Recently, the company announced the launch of a program aimed at enhancing negotiation etiquette, thereby contributing to safer interactions on its platform.

Background of the Initiative

In recent years, the use of online M&A platforms has surged, particularly for small and medium-sized enterprises (SMEs) looking to navigate business succession and for individuals seeking new entrepreneurial ventures. Transactions involving precious businesses often transpire in settings where parties cannot physically see each other, making trust and proper communication essential. TRANBI recognizes that providing not just transactional features but also guidance on communication and etiquette is crucial for all users. Hence, the company has rallied its customer support insights to develop clear guidelines for negotiations.

Major Programs Initiated

1. Publication of the Negotiation Etiquette Guide

To prevent conflicts during negotiations and build mutual trust, TRANBI has unveiled an article outlining critical points for negotiations. The guide emphasizes three main aspects:

- Fairness and Consideration for Others: Rejecting negotiation opportunities based solely on someone's nationality, region, or gender is considered discriminatory. Instead, evaluations should be based on the proposed content and intent.
- Sincere Responses and Declines: Ignoring messages can create anxiety among negotiating parties. The guide stresses the importance of maintaining sincerity throughout the communication process, whether during busy periods or when declining proposals.
- Clarification of Request Background: Sudden requests for information prior to establishing trust can lead to suspicion. The guide encourages users to standardize the disclosure of intentions behind information requests, thereby facilitating safer negotiations.

For full details, check out the official guide here: Negotiation Etiquette Guide

2. Online Seminar on M&A Negotiation Etiquette

Accompanied by insights from customer support, TRANBI will host an online seminar focused on real-world negotiation examples and expressions to avoid.

Event Details:
Date: January 16, 2026
Time: 12:10 PM - 12:50 PM
Format: Online via Zoom
Main Agenda:

- Common negotiation conflict cases
- Top 3 complaints from negotiation partners
- Lessons from successful negotiations

Free access to seminar archives is available here: M&A Negotiation Seminar Archive

Future Prospects

TRANBI aims to continue its commitment to providing a safe and secure M&A infrastructure. The initiative targeted at enhancing negotiation etiquette among users is part of a broader objective to upgrade the literacy and moral standards within the M&A landscape. Through this commitment, TRANBI seeks to contribute to the healthy growth of the online M&A market.

About TRANBI

Founded in 2011, TRANBI (トランビ) was the first online platform dedicated to M&A matching and has since facilitated countless connections between sellers and buyers of businesses, regardless of the business scale or sector. By offering anonymous project postings and support services, the platform enables various users to embark on their M&A journeys effectively. TRANBI is closely collaborating with local banks, municipalities, and support centers to ensure the promotion of small-scale M&As, particularly in cases where successor issues are prevalent.

In 2021, TRANBI transitioned from a commission-based fee system to a monthly subscription model, enhancing accessibility for SMEs and individuals. Their motto, “If it's your first M&A, choose TRANBI,” underscores the company's dedication to expanding the M&A landscape. As of 2025, TRANBI anticipates surpassing 200,000 registered users, reaching an ever-broader demographic.

For more information, visit: TRANBI Website

Company Overview

Company Name: TRANBI, Inc.
CEO: Satoshi Takahashi
Founded: April 2016
Business Scope: Planning and operation of the M&A platform 'TRANBI' alongside other related services, facilitating direct matches between business sellers and buyers online without charging success fees, making it a go-to platform for small-scale enterprises.