#Thailand #Bangkok #Jim Thompson #Thai Silk #Anantara

Anantara and Jim Thompson's 'Soul of Siam' Resort-Wear Collection

In a remarkable collaboration, Anantara Hotels & Resorts has teamed up with the storied Thai silk house, Jim Thompson, to introduce the 'Soul of Siam,' an exclusive collection of resort-wear and accessories. Launching across all Anantara properties in Thailand, this collection embodies the rich heritage and traditions of Thai craftsmanship. The unveiling took place on September 1, 2026, inviting guests to experience a blend of luxury and culture.

The 'Soul of Siam' collection is not just an addition to Anantara's offerings, but expands on an existing partnership that weaves through several of their accommodations. Guests have been able to experience the Jim Thompson influence in the Jim Thompson Explorer Suite at Anantara Siam Bangkok Hotel, and in the designer villa at Anantara Mai Khao Phuket Villas. This synergy between the two brands is now taken a step further, allowing visitors to carry a piece of Thai culture home through wearable items.

Jim Thompson, an American architect who became a vital force in reestablishing the Thai silk industry after founding the Thai Silk Company in 1951, is celebrated not just for his craftsmanship, but for his life's mystery; he vanished without a trace in Malaysia's Cameron Highlands in 1967. Today, the company that shares his name operates in more than 60 countries, with a heritage museum housed at the Jim Thompson House in Bangkok, where guests can explore both his art collection and the elegance of Thai silk.

The 'Soul of Siam' collection includes nine unique pieces such as a wrap kaftan, silk scarves, pocket squares, a Capri beach bag, and more, all featuring the signature 'Soul of Siam' print and a sophisticated deep navy palette. This collection is the culmination of Jim Thompson's decades-long commitment to craftsmanship, with each item cut, milled, and finished using traditional techniques.

The hand-drawn motifs featured in the collection are inspired by the intricate architecture of Thai temples, mythical figures, and the lush landscapes of rural Thailand. This not only celebrates the deep cultural roots of both brands but also highlights a shared vision of Thai heritage. The bespoke logo, celebrating the partnership, is fashioned to reflect traditional Thai temple architecture through a contemporary lens, emphasizing the stylish yet authentic touch that characterizes the collection.

To enhance the launch, a campaign featuring Thai celebrity couple Cindy Sirinya Bishop and Byron Bishop was shot on location at Anantara properties. Cindy, a renowned model and former Miss Thailand, alongside Byron, an actor and producer, brings a vibrant local charm that resonates with the essence of 'Soul of Siam.' Together, they embody the collection's fusion of heritage and modernity.

Starting from September 1, 2026, fashion enthusiasts can find the 'Soul of Siam' collection at curated pop-up displays across all Anantara properties in Thailand, alongside Jim Thompson stores and their online platforms. The collection will be available while stocks last, creating a sense of urgency and excitement for luxury consumers eager to incorporate pieces of Thai tradition into their wardrobes.

Participating Anantara properties include the Anantara Siam Bangkok Hotel, Riverside Bangkok Resort, and the stunning Anantara Mai Khao Phuket Villas among others. Meanwhile, Jim Thompson's extensive stores, including locations in Siam Paragon, EmQuartier, and online at www.jimthompson.com, offer multiple avenues for access to this exclusive collection.

With the 'Soul of Siam,' Anantara and Jim Thompson are not only providing a beautiful collection of resort wear but also sharing stories that are woven into the fabric of Thailand's rich cultural tapestry. As travelers seek authentic experiences, this collaboration stands as a testament to the artistry and dedication of those who strive to keep traditional Thai craftsmanship alive.

For more information on the collection and where to shop, explore Anantara's official website.