TENA Collaborates with Philadelphia 76ers to Promote Men's Health Awareness

TENA, a leading name in incontinence care, has announced an exciting partnership with the Philadelphia 76ers, becoming the team's Proud Partner. This collaboration is not just about brand visibility; it is the launchpad for TENA's significant campaign, "Blocking the Stigma." This initiative aims to raise awareness of men's health issues, specifically focusing on bladder leakage, and support men's well-being among one of the most dedicated sports communities.

The partnership incorporates a multi-faceted approach that includes visibility within the arena, active digital engagement, and community outreach. This strategy provides a comprehensive platform to deliver impactful messages around men's health. Notably, for every block made by the 76ers throughout the season, TENA will donate up to $25,000 worth of incontinence products to local community organizations. This generous effort highlights TENA's commitment to increasing awareness of men's health issues while directly supporting those in need in the Philadelphia region.

Hazel Villarreal, the Marketing Director for TENA North America, expressed her enthusiasm, stating, "We're excited to partner with the Philadelphia 76ers in this new chapter. This partnership gives us a powerful platform to raise awareness and show men that bladder leaks don't have to hold them back. Our hope is to help men experiencing bladder leakage to seek solutions, regain their confidence, and stay engaged in the passions and moments that matter most to them."

This initiative presents a unique opportunity to reach out to men who might be dealing with bladder leakage but have yet to seek solutions or engage in open discussions about their condition. By leveraging the high-energy atmosphere of professional basketball, TENA hopes to resonate with men in a setting where they feel comfortable and confident.

Villarreal emphasizes the milestone nature of this partnership. She stated, "This marks an important milestone in TENA's efforts to raise awareness, spark meaningful conversations, and break down the stigma surrounding men's health. We aim to normalize discussions about bladder health, empowering men with awareness of the products available to help them live comfortably and confidently."

Thiago Icassati, Vice President of Personal Care for Essity North America, supports this notion by noting that sports fundamentally celebrate confidence, performance, and participation across all life stages. He remarked, "Sports are central to our TENA strategy because they celebrate confidence, performance, and participation at every stage of life. By partnering in spaces where people are already focused on staying active and pursuing their goals, we can help normalize conversations about bladder weakness and empower more people to live life without limits."

Icassati also pointed out a critical statistic, mentioning that one in four men over the age of 40 will experience bladder leakage at some point in their lives. He highlighted TENA's mission to help these individuals manage their condition with dignity, confidence, and peace of mind.

For those looking for more information about men's bladder health or interested in TENA's range of products, resources are available on their website.

In summary, the partnership between TENA and the Philadelphia 76ers is more than just a sponsorship; it is a significant commitment to tackling the stigma surrounding men's health issues, particularly concerning bladder leakage. Through initiatives like these, TENA aims to foster conversations, provide support, and encourage men to take charge of their health with confidence.

Source: TENA study conducted in 2025. About TENA – Essity
Essity is a globally recognized hygiene and health company serving over a billion people daily with innovative products and solutions. The company, listed on Nasdaq Stockholm, operates in about 150 countries under recognized brands including TENA and Tork. For more information, visit essityusa.com and connect with TENA on social media.