#USA #Englewood #EchoStar #DISH Media #AdvantEdgeTM

DISH Media Unveils AdvantEdge™: A New Era in TV Advertising

Englewood, Colorado – In a groundbreaking move for the advertising industry, DISH Media has launched its innovative solution, AdvantEdge™, aimed at transforming how brands connect with their audiences through unified and data-driven television advertising. This next-generation platform creates a seamless experience for advertisers by leveraging verified, anonymized first-party data to optimize campaign effectiveness across both linear and connected TV platforms.

Streamlining Advertising Processes

The advertising realm can often appear fragmented and complicated. AdvantEdge™ is designed to simplify this process, enabling brands to efficiently target their audiences with unprecedented accuracy—no matter the screen or time of day. DISH Media's senior vice president, Tom Fochetta, noted, "Reaching audiences at scale remains a considerable challenge for advertisers amid evolving media habits and platform fragmentation. AdvantEdge delivers a unified, data-driven approach that enhances campaign performance across various platforms."

Key Features of AdvantEdge™

AdvantEdge™ incorporates several standout features that redefine how advertisers can effectively connect with viewers. It offers real-time buying options through DISH Connected™, allowing advertisers to access live inventory across typical set-top boxes and connected TV environments. This capability has facilitated billions of ad transactions since its launch, showcasing its efficiency and effectiveness.

Moreover, AdvantEdge expands DISH Media's audience analytics by leveraging Echostar’s existing consumer connections, which enhances its reach by an impressive 70%. This expansion means advertisers can engage with consumers in premium content settings wherever they choose to watch.

Furthermore, AdvantEdge™ works with notable identity solutions such as RampID, UID 2.0, and Yahoo ConnectID. This collaboration allows advertisers to utilize authenticated, high-value data while simultaneously safeguarding consumer trust in privacy. The addition of a new Order Management System, created in partnership with Decentrix's BIAnalytix™ Planner, streamlines campaign management, enhancing overall workflow efficiency for advertisers.

Proven Results Highlight the Impact

DISH Media has further provided insights showcasing the effectiveness of addressable advertising within the AdvantEdge™ framework. In a recent assessment of multiple campaigns, AdvantEdge demonstrated remarkable performance increases across various sectors:

• - In the pharmaceutical industry, brands observed a 34% lift in script issuance.
• - The automotive sector experienced a 26% boost in vehicle sales.
• - Travel agencies reported a 17% increase in bookings.

These compelling results underline how AdvantEdge not only helps advertisers reach their intended audiences but fundamentally drives measurable impact that enhances the effectiveness of advertising efforts.

About DISH Media

DISH Media is committed to providing intelligent advertising solutions that empower brands to maximize their visibility across DISH TV and Sling TV while safeguarding consumer privacy. By utilizing innovative platforms and data-driven strategies, DISH Media helps advertisers execute demographically targeted campaigns that elevate their national media outreach. As an indirect subsidiary of EchoStar Corporation, DISH Media continues to lead the industry in addressable advertising innovations and solutions.

In conclusion, the launch of AdvantEdge™ represents a significant leap forward in television advertising, offering an integrated approach that responds to current market demands and simplifies advertisers' efforts to connect with audiences effectively. As media consumption continues to evolve, solutions like AdvantEdge™ will be crucial for brands aiming to thrive in a competitive landscape.

For more information, visit media.dish.com.