#United States #New York #EX.CO #AI Taxonomy #Ziff Davis

Introducing EX.CO's Revolutionary AI Taxonomy Solution

In a digital landscape where video content is king, effective management of video libraries has become paramount. EX.CO, a leading machine learning video technology platform, has taken a significant step forward in this realm with the launch of its innovative AI taxonomy solution, which is now operational across Ziff Davis properties including PCMag and Mashable.

Transforming Video Archives into Revenue-Ready Assets

The new AI taxonomy feature empowers publishers to seamlessly organize their video libraries through intelligent categorization. This not only eliminates the burdensome process of manual tagging but also enhances the searchability and monetization capabilities of video content. By leveraging a combination of proprietary and industry-standard classification models, EX.CO is transforming unorganized archives into structured and monetizable assets in real time.

Dan Kamas, Senior Product Manager at Ziff Davis, highlights the impact of this technology: "EX.CO's AI taxonomy solution has allowed us to deeply tag our extensive video library with a fraction of the necessary time. This gives the product team confidence in the recommendations being powered by this new technology."

The Technology Behind the Solution

What sets EX.CO's AI taxonomy apart from traditional solutions is its use of Large Language Models (LLMs) to analyze video content on a frame-by-frame basis. This sophisticated approach generates an extensive metadata set across various dimensions, such as IAB categories, sentiment analysis, tone classification, safety classification, and contextual relevance. Such detailed categorization not only enhances the overall quality of the video content but also significantly improves ad targeting precision and yield.

Moreover, the system supports publishers with existing custom taxonomies, allowing for a seamless integration of AI-powered classification with established editorial structures. Whether a publisher is starting fresh or enhancing an existing framework, EX.CO's flexible architecture ensures an easy transition to adopting LLM and agentic AI technologies without compromising control over editorial decisions.

Tom Pachys, co-founder and CEO of EX.CO, emphasizes the adaptability of the solution: "What makes this solution different isn't just automation—it's precision and adaptability. We're leveraging LLM models to recreate the publisher's unique content hierarchy, evolve alongside editorial strategies, and integrate directly into existing CMS and monetization workflows." This is not merely about smart tagging; it's about crafting foundational infrastructure for scalable, context-aware video.

Enhanced Features for Publishers

Currently available to EX.CO's publisher partners, the AI-driven taxonomy solution offers several noteworthy features:

• - Seamless Content Alignment: Ensures video and article content remain synchronized, enhancing the user experience.
• - Improved Search and Discovery: Enhances internal content retrieval, making it easier for publishers to find and match content within both the EX.CO platform and their CMS.
• - Custom Category Frameworks: Offers configurable confidence thresholds for categorization, allowing publishers to tailor the system to their needs.
• - Smarter Curation and Monetization: Enriches metadata for improved audience targeting, contextual ad placement, and bid optimization.
• - Instant SEO Enrichment: Automatically integrates relevant taxonomy into video metadata, boosting search engine optimization efforts.

With these advancements, publishers can tag extensive content libraries confidently and efficiently, transforming not only their operational workflows but also their monetization strategies.

Conclusion

As the media landscape rapidly evolves, EX.CO’s agentic AI taxonomy solution stands out by not only streamlining processes but also by reinforcing the value delivered to editorial and video stakeholders. By integrating cutting-edge AI technologies, EX.CO is helping its partners redefine how they approach content management and monetization. For additional information or to schedule a live demo, you can visit www.ex.co.

About EX.CO

EX.CO is a premier multichannel video technology platform dedicated to empowering media owners in monetizing content across various screens, including online video, CTV, and DOOH. With robust AI-driven solutions, EX.CO has been at the forefront of video innovation since its inception in 2012, continuing to shape the future of video alongside trusted global publishers like Advance Local, Hearst Newspapers, and News Corp.