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Comcast's Initiative Supporting Small Businesses in Michigan

In a significant push to strengthen small businesses across America, Comcast has recently announced a promising initiative aimed at empowering local entrepreneurs in Grand Rapids and Muskegon. This effort, part of the Comcast RISE program, will distribute 100 grant packages to selected business owners, providing them with essential resources to boost their operations and community impact.

What is Comcast RISE?

Comcast RISE (Representation, Investment, Strength and Empowerment) is a program developed to support small businesses owned by people of color, especially those that have been adversely affected by the COVID-19 pandemic. Launched five years ago, this initiative has allocated $160 million in funds to support 14,500 small enterprises nationwide. The philosophy driving Comcast RISE underscores the belief that thriving small businesses are fundamental to vibrant communities.

Grant Package Details

The grant recipients in Grand Rapids and Muskegon will receive a comprehensive package that includes:

• - $5,000 Monetary Grant: This fund can be utilized to support daily operations or growth initiatives.
• - Technology Makeover: Recipients will benefit from upgraded computer equipment and a year of internet, voice, and cybersecurity services provided by Comcast Business.
• - Creative Media Production: Each recipient will have a professionally produced 30-second TV commercial, along with a media strategy consultation and a 180-day advertisement schedule.
• - Educational Resources: Access to online entrepreneurship courses and other learning materials designed to assist small business owners.
• - Business Coaching: Entrepreneurs will receive personalized assessments and coaching sessions aimed at identifying growth opportunities.

Comcast RISE reflects the company's commitment to nurture innovation and contribute to local economies. Among the local entrepreneurs receiving grants are Mitch Ermatinger from Speciation Cellars, Michael Hyacinthe from Wimee's World, and Laura Kruisenga from Kennari Consulting.

Spotlight on Local Recipients

• - Mitch Ermatinger of Speciation Cellars has created a welcoming atmosphere by transforming a historical auto garage into a family-run brewery moving beyond traditional craft beer offerings. Mitch expressed his excitement, stating, "Receiving this grant will allow me to focus more on community engagement rather than solely on technological needs."
• - Wimee's World, founded by Michael Hyacinthe, is an enriching children’s media brand aimed at promoting literacy through interactive learning experiences. The resources provided will allow for enhancements in their innovative content delivery.
• - Kennari Consulting, led by Laura Kruisenga, offers critical services aimed at enhancing nonprofit fundraising efforts. With the new funds, they plan to amplify their community impact through improved education and consulting services.

The Bigger Picture

Beyond just providing financial assistance, Comcast RISE is part of a larger holistic approach where technology and creativity converge to foster business growth. This year, the initiative will support 500 businesses across multiple regions, including Boston, Nashville, Seattle, and South Valley, highlighting its expansive reach and commitment to inclusivity.

Support for small businesses in Grand Rapids and Muskegon is more important now than ever. Comcast’s initiative is a reminder that investing in local entrepreneurs enhances economic resilience and builds community. As Sonya Callahan, Regional Vice President at Comcast Business, aptly put it, "Supporting the entrepreneurs in our neighborhoods is essential for creating jobs and innovation."

In summary, Comcast's grant initiative is not only a boon for the individual entrepreneurs but also a significant stepping stone towards revitalizing the local economy. With resources readily available, these businesses are poised for meaningful impact in their communities, helping to create a future of boundless possibilities.

For additional details about the program or to learn more about Comcast RISE, visit their website at comcastcorporation.com.