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Strava and GoFundMe Join Forces to Empower Athletes for Good

Strava, the popular activity tracking app with over 180 million users, has launched a new initiative called the "For a Cause" activity tag. This feature empowers athletes to raise awareness and funds for causes that matter to them while engaging in their favorite activities. The timing coincides perfectly with the giving season, as Strava partners with GoFundMe, a leading platform for online fundraising, to streamline this charitable effort.

The Power of Movement for Change

The new "For a Cause" feature allows Strava users to dedicate their workouts to various global causes, making their athletic endeavors impactful. By utilizing this tag, users can encourage their friends and followers to support either individual fundraisers or non-profits featured on GoFundMe. As athletes move for personal health, they're also moving for social good, seamlessly merging fitness with philanthropy.

Prominent non-profit organizations supported by this initiative include:

• - American Cancer Society: Working tirelessly to eliminate cancer through research, education, advocacy, and patient support.
• - Movember: Focused on men’s health, this charity raises funds for prostate cancer, mental health, and suicide prevention initiatives.
• - Achilles International: A nonprofit committed to empowering athletes with disabilities through training and participation in athletic events.
• - Feeding America: The leading organization fighting hunger in the U.S., distributing food to those in need through a vast network.
• - The National MS Society: Focused on curing multiple sclerosis and supporting those living with the condition.

Easy Integration for Athletes

Getting involved is straightforward. Athletes can create a fundraiser on GoFundMe for a chosen cause and then link their Strava account to this fundraiser for automatic tracking of miles logged. Each time a user logs an activity on Strava, they can tag it with "For a Cause," adding context and purpose to their workout.

Here’s a brief overview of how it works:
1. Start a Fundraiser: Visit GoFundMe to create a fundraiser for an organization of your choice.
2. Connect with Strava: Link your Strava account to your fundraiser to track activity.
3. Log Activities: Engage in any of Strava’s 50+ activities and add the "For a Cause" tag.
4. Share Your Story: Share details about your activity and how it supports the cause. Include your fundraiser link in the description.
5. Engage Your Network: Encourage your community to participate by donating or sharing your efforts with their networks.

By embedding charitable fundraising into athletic activities, Strava and GoFundMe are building a community centered around support and positivity. As Tim Cadogan, CEO of GoFundMe, stated, this partnership is about creating meaningful avenues for individuals to help others while pursuing their fitness goals.

Strava: More Than Just a Fitness App

Strava has always been about connecting active individuals and supporting each other in reaching personal milestones. This new initiative further reinforces Strava’s commitment to enhancing community engagement through meaningful contributions. Whether through solo runs or group challenges, athletes can now turn their sweat into support for vital causes.

For further information on how to get started or support a cause, visit the dedicated page on GoFundMe. Join the movement today by using Strava not just to track your fitness but to inspire change in the world.

Follow Strava on various social media platforms to stay updated on new features and initiatives, and become part of a community that encourages both personal fitness and social responsibility.