Exciting Launch Announcement: Hokkaido Moritown's Tomatoes Now in Seven-Eleven!
In an exciting initiative to promote local agriculture, Seven-Eleven Japan will officially launch a new product made from Hokkaido Moritown tomatoes, starting June 26, 2025. The product, titled "Hokkaido Moritown Tomato and Pasta Caprese," will be available for a limited time at Seven-Eleven locations across Hokkaido. This move is part of a broader effort to strengthen ties with Moritown and boost the local economy while showcasing the region's delicious culinary offerings.
Kousuke Okajima, the mayor of Moritown, has played a significant role in this initiative, especially as he has previously operated a Seven-Eleven store in the area. His dedication to this venture reflects a deep commitment to both the local community and the quality of the produce sourced from Moritown.
Unique Product Features
The Hokkaido Moritown Tomato and Pasta Caprese will be priced at 258 yen (including tax, approximately 278.64 yen). This dish combines rich cream cheese with short pasta, artfully arranged to enhance its visual appeal. The flavors will be elevated further by a basil sauce infused with anchovy, making it a delightful addition to the menu.
How the Tomatoes are Grown
The tomatoes used in this product boast a unique growing process, as they are cultivated in greenhouses heated by geothermal water sourced from a local geothermal power plant. This innovative approach to agriculture allows for year-round farming, a significant advancement in Hokkaido's cold climate. By transitioning to environmentally friendly agricultural practices, the region has not only ensured stable farming income but has also secured a new generation of agricultural successors.
Interestingly, this project has resulted from collaboration between Hokkaido Electric Power Company, local authorities, and the community. The use of geothermal heating has significantly reduced running costs for farmers, from approximately 300 million yen annually to just 15 million yen. By moving from single-crop rice paddies to diversified year-round agriculture, income stability has improved, and interest in farming careers among youth has increased.
Promotional Images
Shoppers can look forward to seeing engaging promotional images featuring Mayor Okajima smiling with the product, scenes from the cultivation greenhouses, and the ripe tomatoes ready for harvest.
Important Information
- - Product Name: Hokkaido Moritown Tomato and Pasta Caprese
- - Price: 258 yen (tax included: approximately 278.64 yen)
- - Launch Date: June 26, 2025
- - Sales Area: Seven-Eleven stores within Hokkaido
Local prices may vary, and certain stores may not carry this item. It’s worth noting that the displayed prices include the 8% consumption tax under the reduced tax rate. Additionally, if stock runs out or circumstances change, this product may not be available in all locations.
For the freshest updates and details, customers are encouraged to check the official Seven-Eleven website. Don’t miss the chance to enjoy delicious tomatoes from Hokkaido Moritown in this unique pasta dish. The collaboration exemplifies community spirit and the commitment to local agriculture, making this a must-try for food enthusiasts!