#Japan #Tokyo #Digital Business #DejiFuku #Micro M&A

DejiFuku: A New Era of Side Hustling

On April 2026, DejiFuku officially launched, presenting a fresh alternative to starting a side business from scratch. This innovative digital marketplace addresses the asymmetry between aspiring side hustlers and those who have established online businesses such as blogs and SaaS platforms. Many of these existing ventures are either shut down when owners move on to new challenges or are sold for far less than their market value due to lack of understanding among potential buyers.

Bridging the Gap in the Side Hustle Market

The rise of interest in side businesses in Japan is palpable; however, countless individuals face setbacks when attempting to launch services from the ground up. DejiFuku offers a solution by facilitating the transfer of existing businesses directly between individuals. This approach not only allows buyers to step into operational businesses but also empowers sellers to hand over their hard-earned achievements to the next entrepreneur.

Instead of creating something from nothing, DejiFuku encourages newcomers to take over existing, thriving ventures as their entry into the world of digital side hustles.

Key Features of DejiFuku

DejiFuku stands out with its innovative features designed to enhance user experience:

1. Reverse Offer Functionality: Unlike traditional marketplaces where sellers list their businesses and buyers search, DejiFuku allows buyers to post specific criteria for the side hustle they desire. This unique feature opens doors to potential sellers who match the outlined requirements, even under niche circumstances that might otherwise be overlooked.

2. Comprehensive Knowledge Transfer: Listings on DejiFuku include detailed metrics like monthly sales, profits, management time, and data sources. After signing a Non-Disclosure Agreement (NDA), buyers gain access to operational insights, including decision-making processes and content creation strategies, allowing them to learn business management hands-on while owning a profitable venture.

3. Affordable Micro M&A Structure: DejiFuku focuses on the micro M&A domain with zero listing fees for sellers and a nominal 3% success fee for buyers. The minimum transaction fee is entirely waived, making it feasible for transactions in the range of 10,000 to 10 million yen.

4. Secure Transaction Process: To ensure transparency and security, DejiFuku employs an escrow payment system combined with two-step identity verification and electronic signatures. This safeguards data and builds trust in the business transfer process, while a dedicated dispute resolution center handles any emerging issues.

Target Audience for DejiFuku

Potential Buyers

• - Those who lack the time to start a side business from scratch and want to minimize their risk of failure.
• - Individuals looking to inherit established websites, social media pages, or SaaS products to further develop their entrepreneurial skills.
• - Users interested in building a portfolio generating profits in the range of tens of thousands per month.

Potential Sellers

• - Entrepreneurs wishing to avoid closing down their successful ventures when they can no longer manage them.
• - Those wanting to focus on new business challenges or a more established corporate structure while ensuring their current projects don’t go to waste.
• - Individuals seeking to monetize their efforts when exiting a side business, enabling them to venture into new opportunities.

Launch Campaign: Fee Reduction for Early Adopters

In celebration of its launch, DejiFuku is offering the first 100 buyers a reduced success fee of only 1.5% instead of the standard 3%. This offer applies to all transaction ranges—from 10,000 yen to 10 million yen—further making it accessible for aspiring entrepreneurs. For details on the promotion, users can visit here.

Future Aspirations

While DejiFuku has kicked off as a platform connecting current digital entrepreneurs with prospective new owners, its ultimate vision is to foster an environment where challenge-taking becomes standard. By facilitating business transfers, DejiFuku aims to stimulate the growth of entrepreneurship within Japan, enhancing the nation's overall productivity.

Operational Insights

Service Name: DejiFuku (Digital Side Hustle Marketplace)
Website: https://fukugyo-market.jp
Management: DejiFuku Management Office, led by Yuya Komuro
Location: Hikari Building 4F, 1-2-1 Hiroo, Shibuya, Tokyo 150-0012
Launch Date: April 2026
Transaction Range: 10,000 to 10,000,000 yen (Micro M&A)
Categories Offered: SNS, Blogs, Note, SaaS, E-commerce, Apps, AI Tools
Fees: Free for sellers; 3% for buyers (minimum fee waived)
Payment Method: Bank transfer escrow system

Contact Information

For inquiries, please reach the DejiFuku management team at [email protected].