#Japan #Minato #MOTA #HALESEE #moving service

MOTA Transitions to HALESEE for Moving Estimates

In a significant move aimed at improving the relocation experience, MOTA Co., Ltd. has announced the rebranding of its moving estimate service from YUIE to HALESEE, effective from August 12, 2026. Based in Minato City, Tokyo, MOTA's CEO, Daisuke Sato, expressed their commitment to creating a fair trade environment, focusing on transparency and efficiency in the moving sector.

Launched initially in June 2026, the HALESEE service is designed to address the prevalent concern of excessive sales calls associated with conventional moving estimates. By utilizing a unique algorithm, HALESEE selectively introduces users to only three carefully chosen moving companies, minimizing unsolicited communications and enhancing user comfort.

This innovative approach has already garnered positive feedback, with users appreciating the absence of relentless phone calls from dozens of movers. Moving companies, too, have recognized the value of the service, noting an increased focus on high-conversion proposals. Since its launch, HALESEE has facilitated a remarkable 2,743 applications within just two months.

MOTA aims to create a more equitable relationship among users, service providers, and the platform itself in sectors related to living services, like real estate appraisals and moving estimates. The rebranding to HALESEE symbolizes MOTA's dedication to providing peace of mind and transparency during significant life transitions such as moving.

What’s Behind the Name Change?

The new name HALESEE combines the Japanese word for