#Japan #Tokyo #DearOne #TMN #my Sanmarc

Introduction

In an exciting development for dining enthusiasts in Japan, the Sanmarc Group has unveiled a new integrated app, "my Sanmarc," designed to enhance customer experience across its diverse range of 19 dining brands, which include popular names like Kamakura Pasta and Bakery Restaurant Bucket. This collaborative initiative between Transaction Media Networks (TMN) and DearOne is set to be rolled out starting January 2026.

Collaborative Development

TMN, led by President Atsushi Ootaka, provides the backbone for membership management and a unified point system across the entire Sanmarc Group. Meanwhile, DearOne, a subsidiary of NTT Docomo aimed at marketing innovations led by President Yasuhisa Kawano, harnesses its cutting-edge app development service, ModuleApps 2.0, to create an application that is not only user-friendly but also enhances the overall marketing efficacy for the group.

The my Sanmarc app aims to streamline customer interactions that were previously scattered across various brands, leveraging TMN's secure and flexible membership and point management system in conjunction with DearOne's advanced UI/UX design capabilities. As a result, users can expect a highly convenient experience, which in turn optimizes marketing effectiveness for the brand operators.

Enhanced Customer Experience

The need for integrated customer experiences has grown with increasingly diverse consumer preferences and interactions. The Sanmarc Group, which operates over 45 brands and 877 locations nationwide, recognizes this trend and aims to unify customer touchpoints to enhance user engagement within the group. By allowing users to register favorite brands, my Sanmarc brings together information from all the participating brands into one comprehensive platform.

In addition, users can accumulate and use points across different brands seamlessly through the app’s digital membership card, providing a unified point experience that underscores customer loyalty.

Key Features of my Sanmarc

1. Wide Applicability: Users can enjoy the app across 19 of Sanmarc's dining brands, with plans to add even more brands in the future.
1. There are existing brands currently not available on the app, such as Sanmarc Cafe and Bakery Restaurant Sanmarc, which are anticipated to become available by spring 2026.

2. Common Point System: The common point system enables customers to earn and redeem points across different brands by simply scanning their digital membership card at the POS. This is a significant improvement in customer engagement and brand loyalty.

3. User-Friendly Design: The app's interface is crafted to ensure an intuitive user experience, allowing for quick access to the digital membership card while preserving the unique essence of each Sanmarc brand through sophisticated design elements.

4. Advanced CRM Capabilities: With a centralized membership database, the app enables detailed analysis of customer behavior across brands and stores. This allows for timely promotional strategies to be implemented from an intuitive management dashboard.

Future Prospects

Moving forward, TMN aims to further enhance the Sanmarc Group's value proposition by continually adapting its CRM services to meet evolving customer needs. They provide a suite of services that includes customized electronic money functions and gift card utilities.

Meanwhile, DearOne will continue to support Sanmarc through digital marketing initiatives and strive for growth in the digital landscape.

Download the App

The my Sanmarc app is now available for download on:

• - App Store
• - Google Play

Company Backgrounds

Transaction Media Networks (TMN) has been pioneering electronic payment solutions, combining payment methods with marketing strategies since its founding in 2008. With a strong emphasis on customer relationship management, TMN has successfully integrated complex customer ID systems and operates on a cloud-based infrastructure allowing for real-time promotional activities.

DearOne, a marketing-centered subsidiary of NTT Docomo, specializes in app development solutions that cater to retail and municipal organizations. With services like ModuleApps 2.0, they simplify official app development allowing clients to leverage an extensive range of features tailored to their specific needs.

The collaboration between TMN and DearOne exemplifies the innovative approaches needed in today's market to enhance customer experiences in the dining sector, and the launch of the my Sanmarc app marks a significant step in unifying the dining experience across multiple brands.