#Japan #Tokyo #7-Eleven #Japanese Tea #Matcha Smoothie

Matcha Smoothies Return to 7-Eleven

The much-loved Matcha Smoothies are making their return at 7-Eleven stores nationwide in Japan, much to the delight of fans. Shortly after their debut during the Osaka-Kansai Expo last October, these smoothies gained immense popularity, and now they are poised to capture hearts once again starting April 21 with the Uji Matcha Smoothie and April 28 with the Fragrant Matcha Smoothie.

Uji Matcha Smoothie

• - Price: 389 yen (tax included: 420.12 yen)
• - Release Dates & Regions:

- April 21: Fukushima Prefecture, Kanto
- April 28: Hokkaido, Tohoku (excluding Fukushima), Niigata, part of Tokai
- May 5: Kyushu
- May 12: Kinki, Chugoku, Shikoku, Okinawa

Fragrant Matcha Smoothie

• - Price: 389 yen (tax included: 420.12 yen)
• - Release Dates & Regions:

- April 28: part of Tokai, Nagano, Yamanashi, Hokuriku

These smoothies showcase the refined aroma and rich taste of matcha sourced from distinguished tea producers in Japan. The Uji Matcha Smoothie features matcha from Kitagawa Hanbei, a historic tea merchant established in 1858 in Kyoto's Gion district. On the other hand, the Fragrant Matcha Smoothie uses matcha from Marushichi Seicha, a longtime tea company based in Fujieda, Shizuoka, which has been crafting premium teas since 1907.

The vibrant green hue of the smoothies and their intense flavors set them apart. The past year has witnessed a remarkable surge in the popularity of matcha both domestically and internationally, making these smoothies timely offerings that cater to the health-conscious segment of consumers.

During the Osaka-Kansai Expo, 7-Eleven's West Gate store and Water Plaza store saw sales exceeding 1,000 cups daily in late July. The matcha smoothie was especially loved, receiving rave reviews on social media, with many saying, "The flavor is rich and delicious!" and "I waited eagerly for the nationwide release after enjoying it at the expo!"

Quality Matcha from Esteemed Producers

The quality of matcha is critical to the appeal of these smoothies. For the Uji Matcha Smoothie, Kitagawa Hanbei’s matcha is celebrated for its exquisite flavor and has claimed top prizes at national tea competitions for 11 times. With a history encompassing over 165 years, the company has been dedicated to providing premium matcha that captures the essence of Japanese tea culture.

Meanwhile, Marushichi Seicha's journey began with their first matcha production in 1998, focusing on ensuring their products meet consumer expectations while also promoting healthy lifestyles through high-quality tea.

Innovative Production Techniques

The Seven Café Smoothie line adopts rapid freezing techniques that preserve the natural taste and freshness of the fruits and vegetables used. Each ingredient undergoes unique processing to optimize its flavor before being blended with precision using special machines, resulting in an enjoyable smoothie experience.

Administrative Insight

According to a spokesperson, the Matcha Smoothie has drawn considerable attention due to its association with the Osaka-Kansai Expo, receiving enthusiastic support from both national and international customers. As the global interest in matcha continues to rise, the goal was to provide the authentic taste of matcha with the convenience offered by 7-Eleven. Patrons are encouraged to savor the rich aroma and flavor with each cup of the Matcha Smoothies.

For more delicious options, visit 7-Eleven’s smoothie page.

Important Notes

• - Prices may vary by location.
• - The listed prices include a reduced tax rate of 8%.
• - Availability may be subject to change due to supply constraints.

Experience the depth and delight of Japan's matcha culture through these revitalizing smoothies at 7-Eleven!