#USA #New York #Gut Health #Activia #Dr. Amy Shah

Activia Introduces the Gut Glow-Up Campaign

Activia, a trusted leader in probiotic yogurt for over two decades, has kicked off its exciting new campaign known as the Gut Glow-Up. This initiative is designed to elevate the importance of gut health and how it contributes to overall well-being. The campaign emphasizes that looking good starts with feeling good from within.

The Gut Glow-Up with Dr. Amy Shah

As part of this fresh approach, Activia has partnered with Dr. Amy Shah, a respected nutritionist and wellness expert, to educate consumers on the benefits of prioritizing gut health. The Gut Glow-Up campaign showcases tips and resources intended to help people realize that their health journey begins in the gut.

This initiative comes at a time when awareness of gut health is gaining traction, especially among younger generations. Platforms like TikTok have shown a surge in interest, with hashtags such as #GutHealth and #GutTok amassing over 6 billion views. However, research conducted by Danone revealed that many Americans are still unaware of how their gut microbiome affects their overall wellness, including immunity, mood, and sleep. Dr. Shah believes it's crucial to create an accessible narrative around gut health, expressing, “Wellness should feel empowering, not overwhelming.”

Activia’s Revamped Lineup

In conjunction with the campaign, Activia is refreshing its line of probiotic yogurts. The newly launched Activia Proactive is a key component of this initiative. This thick and creamy yogurt boasts billions of live and active probiotics along with 3g of prebiotic fiber per serving, all designed to support gut health. Furthermore, each serving contains a notable 10g of protein while maintaining 0g of added sugars and no artificial sweeteners. The new formula also features simpler ingredients—30% less sugar and a sleek, modern packaging.

Activia Proactive is available in various flavors, including Vanilla, Strawberry, Mixed Berry, and Peach Mango, making it a delicious morning staple that aligns with both taste and health. With its commitment to quality, Activia continues to feature the exclusive probiotic strain, which is known to survive digestion and reach the gut effectively.

A Hollywood Debut

To further celebrate the launch, Activia is making a memorable cameo in Disney's upcoming film, Freakier Friday, set to premiere on August 8, 2025. The film will showcase a new generation of viewers, and to honor this partnership, Activia has announced a limited-edition Glow-Up Bag. This special bag includes items such as a compact, a jade roller, and exclusive tickets to see the movie, combining wellness and entertainment.

Empowering Through Science

The campaign aims not only to provide tasty solutions but also to educate individuals about the intricate connection between gut health and overall wellness. As more people embrace a holistic approach to health, Activia stands at the forefront, ready to empower and support consumers on their wellness journeys.

In essence, the Gut Glow-Up campaign is not just about improved yogurt; it's about fostering a newfound awareness around gut health. Consumers can engage with Activia through social media platforms like Instagram and TikTok, where they can explore tips, recipes, and community stories that inspire them to focus on their inner health as they pursue outer beauty.

So whether preparing for a night out or just enjoying a cozy evening at home, the message is clear: your glow-up begins from within with Activia. The campaign is set to invigorate the conversation around gut health, returning Activia to its roots while also embracing modern trends and science-backed practices.