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TCL Enhances the Olympic Winter Games Experience for Fans and Athletes

TCL, a globally recognized leader in technology and a key partner of the Olympics, has set the stage for an unforgettable experience at the Milano Cortina 2026 Olympic Winter Games. With the launch of its dynamic campaign titled "It's Your Greatness," TCL aims to inspire audiences worldwide while simultaneously empowering athletes to unlock their full potential.

Innovation at the Heart of the Games

As part of its commitment to innovation, TCL has inaugurated a creative showcase named "TCL Edelweiss Land" in the bustling Piazza Duca d'Aosta, right outside Milan Central Station. The showcase is not just a display of cutting-edge technology but also a celebration of the Olympic spirit, inviting visitors to engage with TCL's latest innovations. Key figures such as Kirsty Coventry, the President of the International Olympic Committee, and Kevin Wang, CEO of TCL Technology, marked the opening, emphasizing the importance of technology in enhancing the Olympic experience.

The pivotal role of technology in global sporting events cannot be understated, and TCL is at the forefront of this transformation. With its products featuring prominently within the Olympic infrastructure, TCL is determined to redefine how audiences experience the Games, ensuring that this year’s event will be memorable for millions.

Transforming Fan Experience

TCL’s campaign combines modern technology with the age-old values of the Olympics. Encouraging fans to find their own path to greatness, the campaign aligns perfectly with the event’s overarching theme of connection. This is more than just advertising; it’s a rallying call to individuals worldwide to engage with their own excellence.

During the Games, TCL will supply an extensive range of technologies including 4K TVs and digital screens that will be instrumental in how fans consume the event both on-site and globally. They are also partnering closely with Olympic Broadcasting Services (OBS) to facilitate high-quality transmissions that will bring the excitement of Milano Cortina 2026 to audiences around the globe.

Additionally, the connection between athletes and their loved ones will be strengthened through TCL's state-of-the-art display technologies, ensuring that the emotional moments of celebration can be shared immediately after each event.

Comfort for Athletes

While fans are being catered to, TCL has not forgotten about the athletes preparing for the rigors of competition. Providing the latest in smart home technology, TCL’s appliances are making life comfortable for participants in the Olympic Villages. From smart washing machines to high-definition televisions, the amenities are designed to ensure that athletes can focus on their performance while enjoying moments of relaxation and comfort.

TCL is also proud to support a group of outstanding athletes as part of Team TCL, featuring 15 competitors from eight different countries. These athletes epitomize the values of hard work, dedication, and exemplary achievement that TCL celebrates in its campaign.

A Celebration of Culture and Community

The excitement doesn’t end with technology and athlete support. TCL has partnered with the Olympic Museum to celebrate the artistic side of the Games by sponsoring a vibrant mural in the heart of Milan. Created by Zeina Rashid, an Olympian and painter, this mural will reflect how the Olympic spirit inspires children worldwide, symbolizing dreams ignited by the games.

Looking Ahead

In his remarks at the showcase opening, Kevin Wang asserted, "Today is a milestone as we enter our first year as a Worldwide Olympic Partner. This collaboration focuses on shared values of innovation and excellence. We believe in the power of sport as a unifying force across cultures."

With TCL Edelweiss Land running from February 5 to 22, attendees can immerse themselves in the latest technological innovations while also participating in activities that inspire community engagement and celebrate personal achievements.

As the Olympic Winter Games begin, TCL stands ready to elevate the experience for fans and athletes alike, further solidifying its role as a leader in connecting technology with unforgettable human moments.