#United States #Detroit #Rocket Companies #Super Bowl #Redfin

Rocket and Redfin Call for Neighborly Kindness at Super Bowl

In an inspiring new campaign, Rocket Companies and Redfin are uniting to remind Americans of the crucial role that neighborliness plays in our communities. This initiative is encapsulated in their Super Bowl ad titled "America Needs Neighbors Like You," which aims to highlight the enduring power of kindness and support amongst neighbors.

A Story of Connection

The powerful advertisement features a poignant narrative focusing on two teenage girls from distinct backgrounds whose paths cross during a challenging family transition. The storyline, which is set to a touching reimagining of Fred Rogers' famous theme song "Won't You Be My Neighbor?" by Lady Gaga, explores themes of empathy and the strength that arises when individuals show up for one another. Jonathan Mildenhall, Chief Marketing Officer of Rocket Companies, articulates the significance of moving, particularly for families. "Moving is one of the most meaningful decisions a family can make," he states, elaborating on the struggle that kids face when adjusting to new environments, schools, and social circles.

The Reality of Moving

Statistically, moving impacts a significant number of families in the US, with nearly 40% of households with children relocating at some point. Transitioning due to events such as divorce or a growing family can weigh heavily on young minds, with over 60% of parents reporting social anxiety in their kids around such transitions. Despite the challenges of establishing connections in new surroundings—only a quarter of Americans know most of their neighbors by name—the ad's message drives home the importance of fostering relationships.

Strengthening Communities

Beyond the emotional narrative, the ad delivers a broader message about community strength through homeownership. A staggering 71% of homeowners express a strong sense of community, exemplifying how a stable home environment fosters meaningful neighborly connections.

Mildenhall reiterates that the essence of their creative concept, dubbed "Own the Dream," is tied closely to the understanding that homeownership encompasses more than just a mere transaction; it represents the foundation for vibrant communities where individuals feel anchored and empowered.

Continuing the Conversation

As part of this initiative, Rocket and Redfin aim to nurture discussions around neighborliness throughout the year with additional statistics, tips, and stories emphasizing community support. The Super Bowl commercial, directed by Henry-Alex Rubin and produced in collaboration with their creative agency Mirimar and media agency Zenith, will air during the second quarter of Super Bowl LX on February 8, 2026.

About Rocket Companies and Redfin

Founded in 1985, Rocket Companies (NYSE: RKT) stands as a leading fintech platform anchored in Detroit, offering a variety of services including mortgage loans facilitated through Rocket Mortgage and integrated real estate services available via Redfin. These companies are deeply committed to creating affordable and accessible pathways to homeownership and aim to harness data-driven insights to optimize client experiences. Redfin, in particular, is noted for its powerful online presence and pioneering technology in the real estate brokerage space.

In essence, the combined efforts of Rocket and Redfin in this Super Bowl venture serve to evoke a spirit of community while addressing the profound impact of kindness and neighborly support. As they continue to explore the emotional complexities of moving and the journey of homeownership, both companies champion the message that all Americans deserve a welcoming neighborhood where they can thrive.