#United States #New York #Art Platform #Lloyds Auctions #Giuseppe Cassin

A Bold New Era in Art Auctions

Lloyds Auctions, the brainchild of attorney Giuseppe Cassin, is redefining the landscape of online art auctions. Launched on January 1, 2026, this innovative platform has made waves by securing over $1 billion in listings within its first month, showcasing an astonishing collection of artworks. With more than 3,000 pieces already cataloged, Lloyds Auctions has quickly positioned itself as one of the fastest-growing art-tech platforms in history.

Cassin, who has spent over a decade brokering multimillion-dollar deals for filmmakers, artists, and collectors, was driven by frustration with the outdated practices of the traditional art world. High fees and exclusivity have long plagued art sales, and Cassin's vision addresses these issues head-on. By creating a digital platform that connects sellers directly with a global audience, he aims to make art buying and selling more accessible to everyone.

This platform operates much like Uber in the ride-sharing industry, offering rigorous authentication, high-quality curation, transparent fees, and real-time bidding accessible to anyone, anywhere. “We provide every artist, collector, and seller with the same global access that only a select few enjoyed previously,” said Cassin, who serves as the founder of Lloyds Creative Arts.

In mid-January, the first dedicated online auction went live, featuring a collection focused on Southeast Asian masters, including renowned artists such as M.F. Husain, F.N. Souza, Manjit Bawa, and Vasudeo S. Gaitonde. The auction attracted significant attention from both sellers and collectors, resulting in rapid sales and high levels of engagement. The reaction was immediate, demonstrating the platform's capacity to disrupt the traditional art market structure.

“The mission is to make art accessible to all in a safe and straightforward manner,” Cassin explained. Each artwork undergoes stringent checks and independent authentication, including an expert of the buyer's choosing. This process instills a higher level of trust among bidders and buyers, particularly for masterpieces and other highly valuable pieces. Additionally, emerging artists gain immediate international exposure and feedback from customers, allowing them to understand what resonates with collectors.

As Lloyds Auctions continues to grow, it has garnered interest from investors and insiders, who now view the company's status as a potential “unicorn”—a valuation exceeding $1 billion—as a realistic goal. Should they achieve this milestone, it would mark one of the fastest ascents in the tech-driven art market, akin to the rise of Canva.

Every day, new artists and collectors are joining the platform, with auctions being launched regularly. Explore the innovative capabilities of Lloyds Auctions by visiting their website at lloydsauctions.com/art to stay updated on current listings and auctions.

In summary, Lloyds Auctions represents a new chapter in the art auction industry, combining technology with creativity. By eliminating barriers and enhancing transparency, this platform paves the way for a more inclusive art market that can adapt to modern demands and connect artists with a wider audience than ever before.