#Japan #Tokyo #JTB #UCA #Proposal Support

Uca and JTB Form Strategic Partnership to Enhance Proposal Support for Newlyweds

In an exciting move to bolster the experience of couples post-marriage, Uca, a Tokyo-based company renowned for its proposal support service, 'How to Propose', has announced a strategic partnership with JTB's marriage consultation service, 'Futari Tsumugi'. Effective from April 1, 2026, this collaboration aims to offer enhanced proposal support tailored for couples who have recently tied the knot.

Overview of Proposal Support Services

'How to Propose' is a comprehensive service that assists couples in planning their proposals, from consultations and creative suggestions to day-of support. With a remarkable history of aiding over 60,000 couples in executing memorable proposal moments, Uca prides itself on transforming these significant occasions into unique, treasured memories.

In contrast, 'Futari Tsumugi', operated by JTB, provides a hospitality-driven, supportive approach to marriage consultation. This service encompasses not just profile creation and matchmaking, but also ongoing support through the entire journey — from proposal guidance to wedding planning, honeymoon arrangements, and more, ensuring personalized service throughout every important life stage.

Strengthening Proposal Support for Newlyweds

With the increasing diversity of perspectives and processes surrounding marriage today, there is a noticeable demand for more personalized and memorable proposal experiences, even after marriage. As a result of their partnership, Uca and JTB will establish a system that allows them to provide newlywed couples with unique, customized proposal experiences that reflect their individuality.

This collaboration will facilitate the introduction and sale of 'Patisserie + Flower' proposal flower gifts specifically designed for couples who have successfully married through 'Futari Tsumugi'. Additionally, the partnership aims to enhance proposal planning support through 'How to Propose', focusing on location selection, event design, and creating unforgettable experiences that leave lasting impressions.

Uca’s Commitment to Emotional Experiences

Uca operates under the motto of 'Creative Emotions', with the mission to create meaningful, resonant moments in life. This includes a wide array of services such as floral gifts, event decoration, wedding flowers, and proposal support. The company's strength lies in crafting emotional experiences that commit to honoring crucial moments in their clients' lives.

The collaboration stems from a shared understanding of the evolving marriage landscape, recognizing the growing need for couples to express their sentiments in ways that resonate deeply. By leveraging the expertise of both companies, this alliance strives to ensure that newlywed couples receive support that not only acknowledges the significance of their appropriation but also celebrates their unique love stories.

Insights from Leadership

Yuka Katayama, CEO of Uca Ltd., expressed excitement about this partnership, saying, “We are thrilled to be able to touch people's lives at such vital milestones. After supporting over 60,000 proposals, our experience confirms that the moments in which feelings are conveyed hold immense transformative power over the future. We view proposals as more than mere events — they're profound opportunities for couples to express their commitment and gratitude. Through our synergy with 'Futari Tsumugi', I am confident we can provide unforgettable, personalized proposal experiences that honor each couple's unique narrative.”

Yuji Niikawa, CEO of JTB's 'Futari Tsumugi', also shared his thoughts on the collaboration. He remarked, “This partnership enables us to enhance the emotional delivery of proposal moments, providing our members a more satisfying service. 'Futari Tsumugi' supports clients throughout their journey from meeting to marriage, including wedding planning, honeymoons, and even broader life design, ensuring that we stand by our clients at every life milestone.”

Conclusion

The collaboration between Uca and JTB reflects a robust commitment to enriching the customer experience through emotional connection and personalization. The goal is not only to create memorable proposal experiences for couples but also to ensure they feel supported throughout their journey together — from the moment they decide to propose to living their married lives. Further details on the services included in this partnership will be shared as operations commence.

As Uca and JTB work together, they underscore the importance of shared experiences and memorable moments within relationships, bringing forth a truly holistic approach to life’s beautiful milestones.