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Embracing Craftsmanship: BAG MAKERS TOKYO '26 EXHIBITION

The East Japan Bag Industrial Association is thrilled to announce the upcoming BAG MAKERS TOKYO '26 EXHIBITION, set to commence on January 30, 2026 at the renowned Ginza Tsutaya Bookstore. This exhibition is a vital platform showcasing the sync of traditional craftsmanship and innovative design, spearheaded by the collaboration with the acclaimed design studio, nendo.

Reviving a Rich Heritage

Tokyo's bag-making industry boasts a rich tapestry dating back to the Edo period. However, this historic craft has experienced a drastic decline, with the number of businesses having dwindled to a mere quarter of its peak, plummeting from approximately 450 to about 120 companies. BAG MAKERS TOKYO (BMT) was established in 2021 to tackle these pressing challenges by fostering a brand identity that includes product certification and a traceability system. As consumers begin to prioritize transparency, the BMT initiative aims to fortify the market for Tokyo's bag manufacturers.

A Fusion of Tradition and Modernity

Through a synergistic partnership with nendo—founded by design luminaries Oki Sato and Akihiro Ito—the exhibition will unveil original products that transcend traditional bag concepts. The showcase epitomizes a merger of Tokyo's revered craftsmanship with contemporary aesthetics.

Event Highlights

1. Press Conference: Scheduled for January 30, 2026, from 11:00 AM to 12:00 PM (registration starts at 10:30 AM), the event will feature insights from the East Japan Bag Industrial Association's director, introducing the BMT brand ethos and the exhibition's scope. The conference will also host an engaging dialogue between Akihiro Ito and the leaders of the association about the intersection of tradition and innovation in fashion and craftsmanship.

2. Public Exhibition: The exhibition runs from January 30 to February 1, 2026, welcoming visitors from 10:30 AM to 9:00 PM. Admission is free, and no reservation is required. Guests can interact directly with the showcased certified products, exploring QR codes that provide background information on the craftsmanship and the ideals of the artisans behind the creations. The exhibition will facilitate a direct purchasing model through a 'showrooming' experience, allowing attendees to engage fully—seeing, touching, and understanding the product narratives before making purchases.

Key Points of Interest

• - Collaboration with nendo: Renowned for its contributions to iconic projects like the Tokyo 2020 Olympics' Torch Relay design, nendo brings its unique design prowess to this collaboration. Together, they have birthed innovative products merging traditional Tokyo craftsmanship with modern-day relevance.
• - Transparency as Value: Every certified product showcased at the exhibition will feature a unique certification number. Visitors can scan QR codes to find detailed information on the manufacturers, raw materials, production processes, and artisans’ insights. Additionally, each certified product comes with an annual warranty for free repairs, ensuring transparency and building consumer trust.

About BAG MAKERS TOKYO

BAG MAKERS TOKYO is a destination brand initiated by the East Japan Bag Industrial Association to navigate the future of Tokyo’s bag-making industry, focusing on product certification and a traceability system. With a commitment to addressing market contraction and a shortage of successors, the BMT endeavor illuminates the true value of Tokyo craftsmanship, creating a direct connection between artisans and consumers.

For more information, visit the official website BAG MAKERS TOKYO or watch the concept video here.

Media Contact

For inquiries, please reach out to the East Japan Bag Industrial Association PR Office (inside CCC) at TEL: 080-4100-9758 or Email: [email protected].