#Japan #Tokyo #MOOMIN #Moomin Patisserie #Hokka

Celebrating the Launch of MOOMIN PATISSERIE

The whimsical spirit of the Moomin universe is set to delight sweet lovers in Japan with the launch of the new label, MOOMIN PATISSERIE. This venture is orchestrated by Rights and Brands Co., Ltd from Tokyo, designed to bring warmth and nostalgia through delicious confections inspired by the idyllic life of the Moomin characters. The company has partnered with Hokuriku Seika Co., Ltd, renowned for their expertise in confectionery, to produce the exquisite treats under the concept of "Baked Goods that Connect Gentle Nordic Moments."

A Taste of Moominvalley

MOOMIN PATISSERIE captures the essence of the serene existence of the Moomin family living in harmony with nature. Their offerings promise to evoke a sense of nostalgia while embracing the charm of the ingredients. Each product is crafted not only to be delicious and adorable but also to facilitate warm connections between individuals and the environment.

1. Connecting People: Similar to how Moomin characters gather in Moominhouse, these treats are designed to be shared with loved ones, be it friends or family, creating joyous moments together.

2. Connecting Emotions: Every bite generates a chain of pleasant feelings—love, joy, and happiness—that transcends barriers, bringing people closer.

3. Connecting Atmosphere: In our fast-paced lives, these confections serve as a gentle reminder of warmth, reminiscent of Moominmama's special touch in hosting.

4. Connecting Time: Just like the relaxed pace of life in Nordic countries, MOOMIN PATISSERIE aims to offer a soothing experience that enriches moments.

Quality Treats for Every Occasion

MOOMIN PATISSERIE prioritizes providing wholesome flavors that resonate with the essence of comfort foods, reminiscent of Moominmama's home-cooked delight. Their flagship product, set to launch in November 2026, is the Kome-Mitsu Biscuit, made with rice syrup and fermented rice products, offering a natural sweetness that's perfect for the whole family. Free from eggs and animal-derived ingredients, these biscuits are a safe treat for all ages, featuring whimsical shapes inspired by beloved Moomin characters like Moomintroll, Little My, and Snufkin.

Natural and Eco-Friendly Packaging: The brand embraces sustainability, utilizing upcycled paper for its packaging to create stylish and environmentally-conscious options that reflect the gentle values of the Moomin story.

Product Details

• - Box Version:

- Product Name: MOOMIN PATISSERIE Kome-Mitsu Biscuit (Left)
- Product Name: MOOMIN PATISSERIE Kome-Mitsu Biscuit Berry (Right)
- Net Content: 50g
- Shelf Life: 10 months
- Suggested Retail Price: 540 JPY (Tax Included)
- Release Date: November 2, 2026

• - Tin Version:

- Product Name: Tin MOOMIN PATISSERIE Kome-Mitsu Biscuit (Left)
- Product Name: Tin MOOMIN PATISSERIE Kome-Mitsu Biscuit Berry (Right)
- Net Content: 60g
- Shelf Life: 10 months
- Suggested Retail Price: 1,980 JPY (Tax Included)
- Release Date: November 30, 2026

Where to Buy

You can find these delightful treats at select Moomin Shops and on the Hokka online store (https://hokka.jp/onlineshop/). More seasonal and new products will be announced, so stay tuned to the official Moomin website for updates (https://www.moomin.co.jp/).

The Moomin Legacy

Originating from the brilliant mind of Tove Jansson, Moomintroll and friends have captured hearts worldwide since the first publication of "The Little Troll and the Big Flood" in 1945. With its translations in over 60 languages and various forms of adaptations, Moomin continues to resonate with audiences in Japan and beyond.

Tove Jansson: A Creative Force

Tove Jansson, born in Helsinki in 1914, was a sculptor's and commercial artist's daughter. From a young age, she showcased her artistic talents. Her publication of the first Moomin book in 1945 marked the beginning of an enduring love for the Moomin tales across cultures. She continued to create until her passing in 2001, leaving behind a rich legacy in literature and art.

Join the Adventure

To keep up with the latest news about Moomin and its charming universe, visit the official Moomin website and follow their social media channels on Instagram and Facebook. Embrace the joys of Moomintroll and his adventures through the newly launched MOOMIN PATISSERIE!