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DEAN & DELUCA Baby Collection Launch

On March 10, 2026, DEAN & DELUCA, a renowned brand operated by Welcome Co., Ltd., will unveil its inaugural baby collection exclusively in its online store. This collection is crafted to resonate with the joys of daily life with infants, featuring simple yet elegant designs in soothing colors, and prioritizing comfort and quality materials.

The collection includes a variety of items ideal for nurturing moments with your baby. From tableware to baby clothing and parents' bags, each piece is designed to seamlessly integrate into family life while celebrating the joy of food—a principle at the heart of DEAN & DELUCA.

Living With Food Philosophy

The essence of DEAN & DELUCA centers around the motto “Living With Food.” This philosophy emphasizes that food is not just for sustenance but a means to savor life itself. As such, extending this ethos into the realm of babies underscores the belief that the first stages of life should also be rich in joyful culinary experiences.

With every spoonful and family meal shared, these moments cultivate essential memories and contribute to a nurturing environment. This collection embodies the brand's commitment to not just deliver products but to offer a heartfelt invitation to celebrate and enjoy the experience of food with your little ones.

Featured Products

1. Tableware Inspired by Nature

The tableware lineup features beautiful wooden dishes crafted by artisans from Odawara, Kanagawa. Each piece utilizes the unique characteristics of natural wood, incorporating various materials like zelkova, walnut, and cherry wood, allowing families to enjoy distinct colors and grains. Perfect for both daily use and special occasions, these pieces grow with your baby’s feeding journey.

Additionally, the collection includes a practical set of dishes and utensils made from durable resin, suitable for both microwave and dishwasher use. Featuring a universal design that allows easy access to every last bite, these lightweight items are perfect for first-time users. Complementing the set is a light gray straw mug designed for effortless portability.

For those seeking a meaningful gift for new parents, the silver spoon and fork set offers a traditional charm. This gift embodies the Western belief that a baby born with a silver spoon will lead a prosperous life, suggesting hopes for abundance and happiness.

2. Baby Clothing Emphasizing Touch

The collection also boasts baby apparel meticulously crafted using organic cotton, woven by skilled craftsmen from Imabari, Ehime. Products like the bibs and sleep sacks feature a unique combination of lightweight gauze and soft pile fabrics, providing gentle comfort against sensitive skin.

The swaddles are made from high-quality gauze known for its softness and excellent absorbency, making them ideal for wrapping newborns and as versatile throws. The collection also includes exquisite towels—bath towels, face towels, and handkerchiefs—conveniently designed in neutral tones, making them a perfect choice for gifts, complete with gift box options.

3. Shared Parent Bags

For parents on the go, the spacious parents' bag is designed for dual use, accommodating both moms and dads. Made from the lightweight yet robust CORDURA® fabric, the bag features two drink holders, catering to active parents. It offers a versatile carrying experience with handles and shoulder straps, transforming effortlessly into a stroller companion with hooks for easy attachment.

Alongside the bag is a set of drawstring pouches in two sizes, perfect for organizing clothes and small items, keeping parents' essentials neatly arranged while out and about.

Product Highlights

• - Natural Wooden Dining Gift (Zelkova, Walnut, Cherry, Maple) - ¥13,200
• - Tableware Gift Set - ¥9,680
• - Double-Handed Straw Mug - ¥2,090
• - Silver-Plated Cutlery Gift - ¥6,380
• - Sleeper & Bib Gift Set - ¥12,100
• - Swaddle & Bib Gift Set - ¥6,600
• - Bath Towel Gift Set - ¥8,800
• - Parents' Bag - ¥9,900
• - Set of Two Drawstring Pouches - ¥2,970

Launch Details

Sales Period: March 10, 2026, onwards
Start Time: 11:00 AM (Note: Stock updates may take additional time.)
Store: Online Store
Feature Page: DEAN & DELUCA Baby Collection

About DEAN & DELUCA

Founded in 1977 by Joel Dean and Giorgio De Luca in SoHo, New York, DEAN & DELUCA has become synonymous with high-quality food selection, offering global culinary delights. In Japan, the first store opened in Marunouchi in 2003. Today, DEAN & DELUCA operates 19 market stores, 27 cafes, and an online presence while continuing to share the joy of food through various channels. As they approach their 50th anniversary in 2027, DEAN & DELUCA aims to strengthen food culture in Japan and evolve as a cultural ambassador accompanying producers in this endeavor.