#DearOne #ARUTANA #Ministop

Introduction

In a strategic move to bolster its retail media capabilities, the Ministop App has joined the ARUTANA platform. This initiative, led by DearOne, a subsidiary focused on marketing innovations under NTT Docomo, aims to enhance advertising reach across multiple retail applications.

Background and Purpose

Ministop, operated by the AEON Group, is a well-known convenience store chain in Japan, boasting 1,760 locations as of December 2025. With over 3.2 million downloads, the Ministop App offers users various benefits, including daily lottery promotions and unique interactive features such as creating personalized stores in the game “My Ministop.”

The ARUTANA platform serves as a unified retail media framework that enables advertisers to disseminate their campaigns across numerous official retail applications seamlessly. Recognizing the potential for wider consumer engagement, Ministop has decided to leverage this platform to extend its reach beyond in-store digital signage and enhance interactions with customers.

The Benefits of Joining ARUTANA

With the MINISTOP App now integrated into the ARUTANA platform, advertisers can efficiently distribute their ads across multiple leading retail apps in one go. This consolidated advertising approach allows brands to connect with a large audience of engaged consumers likely to act on their promotions. The high percentage of app usage within stores—about 75%—shows that users are often