Housemate New CM
2026-01-22 19:26:22

New Housemate TV Commercial Series Features Tsubasa Honda and Tetsushi Tanaka

New TV Commercial Series Featuring Tsubasa Honda and Tetsushi Tanaka



Housemate Partners, Inc. is launching a new series of TV commercials titled "Hatto Odoroku" (Surprising Moments) starting January 25, 2026. The company has brought in popular actors Tsubasa Honda and Tetsushi Tanaka as new image characters. The series includes two commercials: "Hatto Odoroku Owner" featuring Tanaka and Honda, and "Hatto Odoroku Couple" starring Honda.

Overview of the Commercials


The commercials focus on the theme of "surprising moments with Housemate." In the "Hatto Odoroku Owner" segment, Tsubasa Honda, playing an area advisor, presents a range of insightful suggestions about real estate investment, succession, and property management to Tetsushi Tanaka, who portrays a rental property owner. Their interactions are filled with humorous surprises, particularly when Tanaka responds with astonishment to Honda's thoughtful insights. The dynamic and engaging rapport conveys a sense of professional partnership.

In the "Hatto Odoroku Couple" ad, Honda takes on the role of a store employee assisting a couple in search of a rental property. She showcases the benefits of property management, including an impressive collection of managed properties, special relocation offers, and 24-hour support services. The couple's delighted reactions, along with the delightful twist of including the mother, add a comedic flair to the scenario.

The Message Behind the Campaign


The goal behind this commercial campaign is to communicate Housemate’s core vision: "A friend who knows everything about properties." Since its inception in 1974, Housemate has operated under the mission of maximizing benefits for property owners while expanding its services and enhancing customer relationships.

This series aims to reinforce the idea that Housemate is not just a service provider, but a dedicated partner ensuring both the comfort of tenants and the security of owners' assets. The company's commitment is illustrated by Honda's portrayal of an area advisor who proactively assists owners in addressing their housing concerns. Her inviting presence and clever dialogue highlight the dedication Housemate embodies.

Premiere Dates and Broadcasting Regions


The "Hatto Odoroku" commercials will officially air starting January 25, 2026, in various regions, including Kanto, Kansai, Chubu, Fukuoka, Hokkaido, Iwate, Miyagi, Fukushima, Shizuoka, Ehime, Kumamoto, and Okinawa. Viewers will have the opportunity to experience both segments on various platforms, while popular links include:

  • - "Hatto Odoroku Owner" 30-second version: Watch here
  • - "Hatto Odoroku Couple" 30-second version: Watch here

Behind the Scenes Insights


On the filming day, Tsubasa Honda appeared in a stylish dark suit and maintained a cheerful demeanor throughout the shoot, demonstrating her professionalism while responding positively to the director's requests. Her ability to quickly adapt to instructions showcased her versatility as an actress. In particular, Honda dedicated time to rehearse several takes for her fast-paced singing sequences, striving for perfection.

Tetsushi Tanaka, reuniting with Honda after almost a decade, impressed the crew with his compelling portrayal of surprise. Their chemistry was palpable on set as they navigated through the comedic narratives, eliciting laughter from the crew and sharing delightful interactions.

The collaborative effort from both actors resulted in smooth filming, finishing ahead of schedule amid a warm and cheerful atmosphere. Both acknowledged their excitement at reviving their on-screen partnership and delivering heartfelt performances that resonate with audiences.

Reflections from the Stars


In interviews, both Honda and Tanaka shared their enthusiasm for the project. Honda expressed her love for homes and excitement upon learning about her role in Housemate's commercial. Tanaka noted that he practiced his portrayal of surprise, feeling a blend of excitement and nervousness about delivering authentic reactions in the new campaign.

In conclusion, the "Hatto Odoroku" series effectively highlights Housemate’s rich history and commitment to property management, while simultaneously showcasing the vibrant personalities of Tsubasa Honda and Tetsushi Tanaka. Their collaborative journey promises an engaging viewing experience for audiences beginning January 2026.


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Topics Consumer Products & Retail)

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