#Japan #Kyoto #PPP Studio #Nazuna #TikTok GO

Transforming Off-Season Tourism: TikTok GO in Kyoto

In January 2026, PPP STUDIO, a prominent creator agency based in Tokyo and led by CEO Eikyou Wakai, collaborated with Nazuna, another innovative company from Kyoto, to implement a cutting-edge promotion utilizing TikTok's travel and booking feature, "TikTok GO." This initiative aims to address the pressing issues faced by accommodation facilities, especially during off-peak seasons, when attracting guests becomes particularly challenging.

Addressing Common Industry Struggles

Many hotels and inns in tourist cities like Kyoto deal with chronic issues such as:

• - Periods of booking stagnation in February and June.
• - Empty rooms and vacant times on weekdays or during last-minute booking phases.
• - Difficulty in advertising, especially for smaller boutique hotels that often operate on tight budgets.

Nevertheless, quieter periods present a unique opportunity to showcase the real hotel experience, the culture of the city, and the quality of stays. With fewer guests around, hotels can better convey what makes them special and desirable.

Campaign Highlights: Turning Downtime into Value

PPP STUDIO designed this initiative comprehensively, managing everything from planning, casting, and shooting to posting. The team's strategic approach minimized the burden on hotels while maximizing the experiential value on social media.

Key Elements of the Campaign:

1. Utilization of Empty Spaces: The campaign used the available rooms and spaces creatively for video content.
2. Content Creation from Actual Stays: There was no need for elaborate setups or special effects; the natural experience of staying at the hotel spoke for itself.
3. Authentic Representations: The campaign sought to portray genuine stay experiences from a third-party perspective, maintaining an organic feel that avoided overt advertising.
4. Seamless User Journey with TikTok GO: The campaign connected video views directly to consideration and booking, creating an uninterrupted flow for viewers.

Content Deployment

A total of 10 TikTok creators participated, staying at the hotels and exploring the surrounding areas, all while producing content under the theme of Enjoying Kyoto’s Winter in Full. This campaign saw:

• - Duration: Two days of filming.
• - Content Produced: Approximately 140 videos.
• - Main Content Types:

- Experiences within the hotel during less busy hours.
- Tranquil walks around the neighborhoods, focusing on architectural beauty and serene spaces.
- Suggestions for a more mature and less touristy Kyoto experience.

Featured Hotels in the Campaign

• - Nazuna Kyoto Tsubaki: A town-style inn located on Tsubaki-dori, exuding Kyoto's tranquility. Each house features a unique design, providing a serene, upscale private space.
• - Nazuna Kyoto Nishi Honganji: Nestled close to Nishi Honganji, this accommodation is highlighted by a dry landscape garden curated by renowned contemporary garden designer Chisei Shigemori, offering an aesthetic serenity.
• - NOHGA HOTEL Kyoto: Emphasizing a theme of “Recreating KYOTO,” this lifestyle hotel provides uniquely creative experiences through collaboration with specialists in art, food, music, and meditation.
• - The Hotel Seiryu Kyoto Kiyomizu: A luxury hotel refurbished from a former elementary school, blending historical architecture with modern amenities to offer a one-of-a-kind experience.

PPP STUDIO’s Competitive Edge

PPP STUDIO stands as one of the rare agencies in Japan that offers services aligned with TikTok GO, specializing in social media strategies for accommodation and tourism sectors. Their strengths include:

• - Selecting creators who resonate with hotel and tourism themes.
• - Focusing on content that inspires travelers to stay rather than just look ‘Instagrammable.’
• - Designing content to fit both busy and quiet times of the year.
• - Ensuring that campaigns lead to actual bookings, going beyond mere exposure.

This comprehensive approach results in not just a one-time PR effort but a sustainable and replicable customer acquisition model.

What is TikTok GO?

"TikTok GO" enables seamless navigation from watching videos to considering and booking accommodations and experiences. By merging experience visualization through videos with a clear booking pathway, this innovation promotes a natural transformation of viewer interest into actual reservations, unlike traditional advertising methods.

Call for Collaboration

This campaign model can be applied to various types of hospitality venues, whether they are hotels or inns located in tourist spots, boutique, or luxury establishments. If you have concerns about sluggish demand during off-peak times or wish to explore innovative guest acquisition channels without hefty advertising costs, PPP STUDIO invites you to reach out for personalized consultations tailored to your unique challenges and needs.

To get in touch: PPP STUDIO Contact

PPP STUDIO is committed to developing tailored strategies to enhance visibility and guest engagement for each establishment, regardless of size, location, or time of year. Early discussions are welcomed!