#Japan #Setagaya #Eric Carle #Hungry Market #Kids Park

Embracing Creativity: PLAY! PARK ERIC CARLE Introduces Merchandise

Since its inception, PLAY! PARK ERIC CARLE has established itself as a unique space where children can immerse themselves in the whimsical world created by renowned author and illustrator Eric Carle. Founded by A&B Holdings, the park offers kids a place of creativity, exploration, and innate educational experiences through play. As of April 24, 2025, the park will launch a window for merchandise sales, featuring specially curated products from the Eric Carle-themed shop, Hungry Market.

The park stands as a testament to Carle’s vision of playful learning, integrating elements that nurture a child’s development while complementing their adorable artwork. The excitement builds as the park prepares to introduce brand new merchandise that’s both functional and fun.

Responding to Parents’ Needs

Recognizing the unpredictability that often accompanies outings with young children, the park has decided to provide apparel items such as bottoms and underwear. This thoughtful addition aims to meet customers' urgent needs for a change of clothes, ensuring a seamless and enjoyable visit. The convenience of these items allows parents to fully enjoy the park without worrying about potential mishaps.

In addition, the park has installed a special “Hungry Caterpillar Name Sticker Machine,” where guests can create custom name stickers featuring the beloved character. With four types of fonts and fifteen design options, these stickers can be used to personalize everyday items or serve as a label for the park’s original tumblers provided upon first visits, making it a value-packed souvenir.

Merchandise Offerings

• - Name Stickers: Guests can choose their preferred design for name stickers based on Eric Carle’s iconic characters, priced affordably at 300 yen per use.
• - Apparel: The park will also offer a variety of clothing items designed for comfort and style. Ranging from underwear to bottoms, products are classic, versatile, and made from quality materials, perfect for children aged 90 to 110, starting from about 880 yen. Look out for unique options such as the BONBON pants or the cherry-patterned culottes, all available at the park.

More Than Just a Park

PLAY! PARK ERIC CARLE isn’t merely a kids' play area; it’s an immersive experience that brings together learning and creativity. Based in Setagaya, Tokyo, the park embodies Eric Carle’s principles of creativity, playfulness, and a connection with nature. It’s crafted as a haven where children are free to explore and learn through play, aptly serving as a bridge to their growth and development.

Ticket Purchase Information

To align with the surge in interest due to the new merchandise, ticket sales will be available both online and on-site. Visitors are encouraged to purchase online tickets in advance for guaranteed entry. The pricing is straightforward, offering a unified cost for adults and children, while toddlers under one year get free entry.

• - Weekday Ticket: 2,600 yen for newcomers, 2,300 yen for returning guests.
• - Weekend/Peak Period Tickets: These are slightly higher at 2,800 yen per entry for newcomers and 2,500 yen for repeat visitors, emphasizing the value of early bookings.

Welcome to Hungry Market

Adjacent to the park is the highly-anticipated Hungry Market, a specialty shop showcasing Eric Carle-themed merchandise. From classic favorites like “The Very Hungry Caterpillar” to exclusive titles only found here, the shop prides itself on selling only the best quality items that resonate with both children and adults. It aims to stimulate creativity among visitors, offering products that possess stories and imagination.

In summary, PLAY! PARK ERIC CARLE continues to enhance visitor experiences through thoughtful additions of merchandise and interactive offerings. Such initiatives ensure that every visit is more than just fun; it’s a chance for children and families to create lasting memories together through the lens of art and creativity.