#Japan #Tokyo #Art Collaboration #Family Fashion #zutto matsurika

Embracing Connection Through Fashion: The Story of zutto matsurika

In an era where connections matter more than ever, the lifestyle brand zutto matsurika has emerged with a mission to promote bonds between individuals, communities, and future generations. Centered on the theme, “Wear to Connect,” zutto matsurika is dedicated to crafting clothing and lifestyle items that foster a sense of belonging and comfort for all families.

The Brand's Origins

At the heart of zutto matsurika lies the founder’s personal journey as a parent. Naoko Takahashi drew from her own experiences of navigating the challenges of raising children with health issues. She often found herself feeling isolated and conflicted, without an outlet to share her worries. Yet, she discovered that simply talking to someone could lighten her emotional load. This realization sparked a desire to create a brand that emphasizes connection—transforming feelings of loneliness into supportive relationships. By combining her passion for clothing with a mission to uplift others, zutto matsurika aims to produce beautiful and comfortable garments that make individuals feel valued and important.

Core Values and Unique Features

What sets zutto matsurika apart is its universal design philosophy. The brand focuses on inclusivity by offering products suitable for individuals of all ages, genders, and abilities. Some of its standout features include:

• - Designs that prioritize ease of wear and accommodate various body types while considering sensory sensitivities.
• - Gender-neutral and age-inclusive color palettes and silhouettes.
• - Emotional value stemming from collaborations with artists and the application of traditional Japanese craftsmanship.
• - A portion of the sales is reinvested to support families with children facing chronic illnesses, fostering a cycle of social connection through purchasing decisions.

These values culminate in a brand ethos where “choosing” translates to connecting with society and creating sustainable relationships.

Connecting Through Two Unique Projects

1. Art Collaboration: Parent-Child Artist Project

zutto matsurika embodies creativity by collaborating with families who have children facing health challenges. The artwork created by these families forms the basis for new products. By sharing these stories and art pieces, the brand provides a platform for these families to generate income, thereby facilitating a fresh cycle of creativity and connection.

2. Tradition Meets Innovation: Craftsman Collaboration Project

This initiative partners with artisans across Japan to blend traditional techniques like dyeing and printing with modern lifestyles. By linking craftsmanship with contemporary needs, zutto matsurika ensures that the skills and values of artisans are passed on to future generations.

Product Range and Pricing

zutto matsurika offers a variety of products, including:

• - Children's clothing: Prices range from 7,000 JPY to 22,000 JPY (available sizes: 90cm, 110cm, 130cm).
• - Adults' clothing: Priced between 18,000 JPY and 34,000 JPY (one size available).
• - Accessories and lifestyle goods: Range from 2,000 JPY to 18,000 JPY.

Products are primarily available through the brand’s official online store, zuttomatsurika.com, and various temporary pop-up shops in department stores.

Future Aspirations

As zutto matsurika looks ahead, the brand is committed to strengthening its presence within Japan, focusing on various retail channels such as department stores, select shops, and online outlets. Additionally, the brand has plans to expand internationally and bolster collaborations emphasizing Japan’s traditional materials and techniques. The objective is to develop a new series that embraces sustainable materials.

zutto matsurika aims to foster warm connections among all children and families, championing the mantra that clothing can bridge relationships with others and with the world around us.

Company Overview

Brand Name: zutto matsurika
Representative: Naoko Takahashi
With nearly two decades of experience in overseeing international operations, product planning, and marketing at Issey Miyake, Naoko is an adept leader in brand management. She has been actively involved in launching collections like BAO BAO ISSEY MIYAKE and has studied universal design at the University for the Creative Arts in the UK. In 2025, she leveraged her parenting experiences to establish zutto matsurika.

Location: 1-12-4 Ginza, Chuo-ku, Tokyo, Japan, 104-0061
Contact Email: [email protected]
Phone Number: 080-3002-7874

Participation in Women’s Business Grand Prix

The Women’s Business Grand Prix in Shinagawa is a pioneering business plan contest aimed at encouraging female entrepreneurs. Over its 15-year history, more than 90% of past finalists have successfully launched their businesses.

Final Presentation Date: February 8, 2026
Venue: City Hall & Gallery, Gotanda, Shinagawa
Organizer: The 15th Women’s Business Grand Prix 2026 in Shinagawa Executive Committee

For more information, visit Shinagawa Women's Entrepreneurs Exchange Association’s official site.