Strengthening Inbound Marketing Support for Ishikawa Tourism Businesses with 'Omakase Mark'

Omakase Mark: Empowering Ishikawa's Tourism with Innovative Marketing Solutions

In response to a burgeoning inbound tourism market, TUKURO has launched an exciting marketing support service named 'Omakase Mark'. The initiative is aimed specifically at tourism businesses, local governments, DMO (Destination Management Organizations), and other stakeholders in Ishikawa Prefecture. From the beginning of this service, TUKURO will offer free marketing support worth 50,000 yen to three selected companies, providing a unique opportunity for them to enhance their inbound strategies with a fresh perspective from a multinational team.

Background of the Initiative

The tourism industry is witnessing a significant revival, with expectations that by 2024, the number of inbound tourists visiting Japan will reach a record 36.87 million, contributing over 8.1 trillion yen in tourism spending. Concurrently, the outbound market is also recovering, with Japanese travelers venturing abroad totaling approximately 13.01 million—an impressive rebound compared to previous years. Given this booming landscape, it is becoming increasingly imperative for lodging facilities, tourist attractions, transport services, and local governments to enhance their competitive edge through global and digital strategies.

Specifically, Ishikawa has seen a remarkable uptick in foreign guest numbers, now more than double pre-pandemic levels, accentuating the necessity for international communication and multilingual support. Indeed, navigating these new landscape dynamics presents obstacles for many stakeholders in the tourism space.

Current Challenges Facing Tourism Businesses

1. Channel Optimization and Language Compatibility: Adapting to diverse cultural contexts and communication channels across different countries and regions demands a significant level of specialization.
2. Cost of Hiring and Training Marketers: There exists a scarcity of knowledgeable professionals in the tourism sector, making the recruitment and training process expensive and time-consuming.
3. Fragmented Marketing Efforts: Entrusting different vendors with various marketing initiatives—whether it's ad management, social media, or website production—can lead to uncoordinated efforts, obscuring the overall effectiveness of campaigns.
4. Price Optimization Issues: Effective marketing that highlights the inherent value of experiences and services is often hindered by a lack of information dissemination, which can lead to undervaluation in the marketplace.

To address these challenges efficiently and cohesively, TUKURO introduced 'Omakase Mark', a comprehensive marketing support service tailored specifically for the tourism industry. This unique offering leverages both extensive market knowledge and the execution power of its diverse team.

What is Omakase Mark?

'Omakase Mark' is a subscription-based marketing assistance service designed specifically for the tourism sector. It encompasses a variety of services such as social media management, advertising, MEO (Map Engine Optimization), website optimization, multilingual translation, and influencer engagement, all customizable to meet the unique needs of tourism businesses. The strength of this service lies in its multinational team, which ensures that marketing strategies resonate with the target audience's cultural sensibilities.

Limited-Time Offer: Free Monitoring for Three Ishikawa Businesses

To commemorate the launch of its beta version, TUKURO invites tourism-related enterprises—such as ryokans, hotels, tourist associations, and local government entities within Ishikawa Prefecture—to apply for a free trial worth 50,000 yen. This offer is limited to the first three applicants and will last for one to two months.

Application Details:

- Eligibility: Tourism businesses based in Ishikawa (including ryokans, hotels, tourist associations, local governments, DMOs, etc.)
- Offer: First three companies only.
- Cost: Free 50,000 yen trial (during the initial month)
- Application Method: Interested parties can inquire via Omakase Mark's website.

Comparison with Other Players

While various players exist in the marketing space, 'Omakase Mark' seeks to provide a cohesive service tailored specifically for the tourism industry in Ishikawa, aligning marketing efforts to bolster overall results effectively.

Overview of Plans

TUKURO is flexible when it comes to the 50,000 yen monthly plan, willing to tailor the services offered based on individual consultations with clients.

About the Founder

The founder, with a robust background in web strategy support at major agencies, has successfully participated in several startups focusing on new business and growth solutions. In 2022, they founded TUKURO, providing marketing and technology solutions across various sectors, including E-commerce support, talent matching, and online medical services. Plans for 2024 include extensive engagement across Southeast Asia and India, enhancing their understanding of local markets and entrepreneurs to better cater to Japan's challenges.