#Japan #Tokyo #PARCO #Kojima Productions #Death Stranding

Parco's Special Campaign Featuring Hideo Kojima

Parco Co., based in Shibuya, Tokyo, has officially unveiled the latest installment of its corporate message campaign titled "SPECIAL IN YOU." This marks the 25th edition of the series, and in a remarkable move, world-renowned video game creator Hideo Kojima will be the face of the campaign. As the founder of Kojima Productions, Kojima is celebrated for his trailblazing work in the gaming industry, having introduced innovative genres and memorable titles such as the "DEATH STRANDING" series and the legendary "Metal Gear" franchise.

In this campaign, which runs from September 22, 2025, to March 22, 2026, Parco embraces the spirit of incubation, showcasing their commitment to discovering and nurturing new talents. The collaboration highlights Kojima’s extraordinary creative world, where he frequently pushes the boundaries of traditional gaming. The campaign celebrated this ethos by filming in his workspace at Kojima Productions, capturing the atmosphere where groundbreaking ideas are born.

Kojima has continuously broken new ground in the gaming industry, with his unique blend of cinematic storytelling and cutting-edge design. His latest works have gained a global fanbase, and the upcoming launch of "DEATH STRANDING 2: ON THE BEACH" is highly anticipated. Parco and Kojima Productions have partnered not only to promote this new installment but also to enrich the gaming community through creative exhibit events and pop-up experiences.

The campaign's promotional materials include a variety of media, with short and long interviews featuring Kojima, discussing his vision for talent and creativity. His interviews reveal his thoughts on what it means to be special and the importance of questioning established norms—a philosophy that echoes throughout the capsule campaign. The campaign emphasizes that everyone has something special within them, perfectly encapsulating the essence of "SPECIAL IN YOU."

Campaign Highlights

Website: For more details on the campaign and to watch the promotional content, you can visit the official 'SPECIAL IN YOU.' website: SPECIAL IN YOU.

Creative Vision: The campaign captures Kojima’s space, showcasing areas like the scan room and the cafeteria at his office, where he brings his creative ideas to life. The advertising aims to inspire viewers to embrace their unique talents and pursue their passions, regardless of the challenges.

Personal Insights from Hideo Kojima

Hideo Kojima underscores the value of curiosity, observation, and hard work in honing one’s talent. He reflects on his childhood talents, stating that he has an uncanny ability to anticipate future events, which fuels his desire to create and innovate. This concept is a central theme in Parco's campaign, as they seek to support and encourage individuals to unlock their full potential.

Upcoming Events

The campaign will be complemented by live events such as the DEATH STRANDING 2 JAPAN POPUP TOUR, which will feature exclusive merchandise collaborations with renowned brands and will be hosted across several Parco locations. Attendees can look forward to unique experiences that celebrate both the artistry of Kojima Productions and the spirit of gaming culture.

Event Schedule:

• - Hiroshima: September 12 – September 28, 2025
• - Nagoya: October 3 – October 13, 2025

These events will not only provide fans with exclusive merchandise but also foster a deeper connection between Kojima’s creative vision and the community.

Through this collaboration between Parco and Kojima Productions, the two forces aim to uplift and inspire future creators, reminding everyone that each person's talent is valuable and special. This initiative serves as a beacon of hope and creativity as we move toward a promising future in both art and innovation.