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Exclusive Collaboration between ABC Mart and Under Armour for Manga 'Hyakuemu'

ABC Mart is thrilled to announce its first-ever collaboration with Under Armour, launching the UA Infinite sneakers alongside the highly anticipated anime film adaptation of the popular manga, 'Hyakuemu', which is slated for release on September 19. This partnership includes a special campaign titled 'Hyakuemu x Under Armour Supported by Natalie', available at all ABC Mart stores and their official online store.

In this collaboration, Under Armour’s UA Infinite shoes are prominently featured with a striking key visual that captures the intense emotions from the manga's final chapters. The shoes are designed to embody the passion of the characters while providing advanced cushioning technology—thanks to the recently introduced UA HOVR cushioning, which minimizes foot strain during extended runs. The seamless design further enhances comfort and stability.

In addition to the product launch, select ABC Mart locations will host a special in-store announcement by voice actor Kōki Uchiyama, who plays the character Zaitsu in the anime. This initiative aims to engage fans of the series and runners alike with comforting messages and motivation.

Moreover, customers purchasing eligible items, including the UA Infinite shoes, will receive limited-edition original quote stickers featuring memorable panels from the manga. The set includes quotes attributed to the characters Togashi, Komiya, Zaitsu, and Kaito, making it a unique collectible for fans.

The UA Infinite model for men and women comes in various colors and sizes, retailing at ¥12,100. Its innovative design not only provides stability during runs but also utilizes a unique, seamless upper structure made from three colors of thread that contributes to its lightweight and soft feel. This ensures that runners can enjoy a distraction-free experience while showcasing their fandom.

Promotional Details

• - Eligible Products: Products including Under Armour UA Infinite
• - Campaign Period: September 18, 00:00 until supplies last
• - Participating Locations: All ABC Mart stores nationwide
• - Special Offer: A set of four original stickers featuring dialogue from the manga, inspired by the characters’ remarkable moments

About 'Hyakuemu'

The manga 'Hyakuemu' is the debut work of acclaimed artist Uo Yutaka, who gained recognition for his previous work 'Chi: About Earth’s Movement', which sold over 5 million copies. Serialized from 2018 to 2019 in Kodansha’s MagaPoke, it presents an avant-garde take on the thrilling world of 100m sprints. Fans can eagerly look forward to watching 'Hyakuemu' in theaters nationwide from September 19.

Synopsis

The protagonist, Togashi, is captivated by the 100m sprint. Although he dominated short-distance races in elementary school, he starts to realize his own limitations as he grows older, especially when challenged by his childhood friend, Komiya.

About Uo Yutaka

In August 2024, Yutaka was recognized in Forbes 30 Under 30 for his contributions to Entertainment & Sports. His distinctive storytelling continues to inspire readers and audiences alike.

About ABC Mart

Company Name: ABC Mart, Inc.
CEO: Minoru Noguchi
Location: 1-3-1 Azabudai, Minato-ku, Tokyo, 48F Mori JP Tower
Established: June 6, 1985
Industry: Retail of footwear, clothing, and miscellaneous goods, along with product planning, manufacturing, and sales.

For customer inquiries, please call 0120-936-610 from 10:00 AM to 5:00 PM on weekdays (Monday to Thursday).