Character Rice Balls
2026-02-27 13:28:40

Exciting Character Rice Ball Store Reopens in Tokyo with Seasonal Offerings

Reviving the Character Rice Ball Shop



After a year-long break, the popular character rice ball shop is making its much-anticipated return! From March 13 to April 12, 2024, a special event will be held at the first floor of Yurakucho Marui, showcasing the delightful world of character-themed onigiri and exclusive merchandise. This exciting pop-up will give fans and newcomers alike the chance to indulge in their favorite character rice balls.

A Unique Concept
Founded by Spiceworks Holdings and Haigo, the newly established company, Furikake, brings together the creativity of these companies to create a whimsical dining experience. The pop-up is not just about food; it’s an immersive experience into the vibrant world of the unique characters created by illustrator Yokomizo Yuri, including a delightful selection of rice balls inspired by nature and various elements around us.

Seasonal Delights Await
At the pop-up, visitors can expect seasonal limited-edition items. One standout on the menu this spring is the Sakura Onigiri. As you take a bite, the taste of spring bursts forth. The combination of fragrant sakura shrimp and sweet sakura denbu creates a gentle flavor that lingers on the palate, making each bite unforgettably delicious. Topped with pickled sakura radish for a crisp texture and a subtle tang, this item represents the essence of spring beautifully. Don’t miss out on trying this limited offering that is sure to leave a lasting impression.

An Expanded Menu
The menu now boasts 11 types of onigiri! Patrons can choose combinations from categories A and B, tailoring their meals to their preferences. Some of the offerings include:
  • - Category A: Nori Onigiri (Salt), Salmon, Ume (Plum), Tuna Mayo, and Okaka.
  • - Category B: Sakura, Boiled Egg, Tempura, Grilled Tarako, Pork Tamago, and Ikura (Salmon Roe) – the latter for an additional charge.

Pair different types for your own unique combo!
  • - A + A: 990 yen (tax included)
  • - A + B: 1,190 yen (tax included)
  • - B + B: 1,390 yen (tax included)

Exciting Merchandise
To sweeten the deal, exclusive merchandise will also be available, featuring limited-edition items that fans will love. Early attendees can get their hands on these exciting goods, making the experience even more special.

Reservation Information
In an effort to ensure an enjoyable experience while managing crowd sizes, reservations are recommended. From March 13 to March 15, the pop-up will operate on a fully reserved basis, while March 16 to March 29 will have limited reservation times. Guests looking to purchase rice balls will need to buy a reservation ticket for 330 yen (tax included).

Reservation Tickets Available
  • - March 13 – March 15: All-day reservations for rice ball purchases will be required in 30-minute increments.
  • - March 16 – March 29: Reservations are required from 11:30 AM to 2:00 PM, and after 2:00 PM, tickets will be distributed from 11 AM at the venue.

Reservation Link
Merchandise purchases do not require reservations but may also be subject to ticket distribution based on crowd conditions.

Gifts for Reservation Holders
As an added bonus, those who reserve and purchase rice balls will receive a limited-edition postcard featuring the character rice ball shop, making it a great memento from your visit.

Details of the Pop-Up Location
  • - Duration: March 13 to April 12, 2024
  • - Address: 2-7-1 Yurakucho, Chiyoda City, Tokyo, 100-0006, 1st Floor, Yurakucho Marui, ‘Calendar F02 Zone’
  • - Opening Hours: 11:00 AM – 8:00 PM, with final sales ending at 3:00 PM for rice balls and 5:00 PM for merchandise on the last day.

Stay up to date with all things character rice balls through their official SNS!

About Nandemo Ikimono
‘Nandemo Ikimono’ features a vibrant world created by illustrator Yokomizo Yuri, showcasing a plethora of unique characters ranging from animals to plants and foods, creating an enchanting universe that encourages discovery. Don’t miss your chance to explore this fascinating world!


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Topics Consumer Products & Retail)

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