#Japan #Shinjuku #VERY RUBY CUT #Keio Department Store #Strawberry Desserts

A Sweet Surprise for Strawberry Lovers

Strawberry enthusiasts in Shinjuku have something to look forward to! The beloved dessert shop 'VERY RUBY CUT,' known for its exquisite strawberry creations, will be making its first appearance in Shinjuku at Keio Department Store from May 7 to May 27, 2026. Fresh from the minds of Grapestone Company, which also runs popular brands like 'Nenrinya' and 'Tokyo Banana World,' this unique store promises to delight customers with a selection of delectable strawberry sweets.

The Concept of 'VERY RUBY CUT'

The guiding principle behind 'VERY RUBY CUT' is to showcase the allure of strawberries through culinary artistry. The shop meticulously selects delicious strawberries from around the globe and transforms them into melt-in-your-mouth treats that provide an unforgettable texture and flavor. Each delicacy is crafted with the utmost care, highlighting the sweet, juicy essence of the fruit. The strawberries used are handpicked to ensure highest possible quality, ensuring that every bite is heavenly.

Star Product: Strawberry Milk Sand

Among its offerings, the highlight is undoubtedly the 'Strawberry Milk Sand.' This product has achieved remarkable popularity, with over 4.5 million pieces sold. For two consecutive years, it has claimed the top spot in the 'Ekiute Shinagawa Regular Souvenir Sweets Sales Ranking.' The continuous demand at the permanent store in Shinagawa is a testament to its irresistible charm. Encased in a soft, moist cookie, the filling includes a luxurious gel made from Italian Sabrina strawberries and a creamy blend of condensed milk and white chocolate, skillfully prepared using the 'Melty Double Melt' method. It’s a dessert that you must experience!

Product Details:

• - Strawberry Milk Sand (8 pieces): ¥1,988 (including tax)
• - Strawberry Cheesecake: This creamy delight utilizes 100% Amaou strawberries in the filling, creating a tender and juicy experience, available as a pack of 4 for ¥1,274 (including tax).
• - Strawberry Cream Pie: A crispy delight that incorporates freeze-dried strawberries from Poland, paired with a vanilla custard cream. Perfectly layered in a flaky crust, available as a pack of 5 for ¥1,350 (including tax).
• - Berry Ruby Gift Set: A perfect collection for gifting! This set includes a mix of popular items, offered for ¥2,700 for 9 pieces (including tax).

Event Info

Mark your calendars! From May 7 to May 27, 2026, the 'VERY RUBY CUT' pop-up shop will be operating at the MB-level pastry section of Keio Department Store in Shinjuku. Keep in mind that due to high demand, these delicious offerings may sell out quickly.

Stay Connected with 'VERY RUBY CUT'

To learn more about this exciting event, be sure to follow 'VERY RUBY CUT' on its official website and Instagram. Don’t miss the chance to immerse yourself in this strawberry sweetness, as every offering is crafted to provide blissful moments!

In the world of strawberries, 'VERY RUBY CUT' stands out as a dedicated specialty shop that elevates the fruit’s charm to new heights. Get ready to savor the unforgettable delight that only top-quality strawberries can offer!