LEC Co., Ltd. Unveils Collaborations at the 26th JAPAN Drugstore Show

LEC Co., Ltd. to Shine at the 26th JAPAN Drugstore Show

LEC Co., Ltd., headquartered in Chuo, Tokyo, is set to participate in the upcoming 26th JAPAN Drugstore Show, which will take place at Tokyo Big Sight from July 31 to August 2, 2026. With a substantial exhibition space in the Health Care Zone (East Hall 3, Booth 2-027), LEC will present around 40 products, featuring the recently launched drink and tablets of "Guron-san Blade Rod®" and exciting collaborations with the beloved character "Chiikawa." Additionally, attendees can look forward to receiving free samples of the drink for those who participate in a brief survey.

Event Highlights

The theme for this year's show is "The Future of Drugstores through Self-Medication - NEXT25," showcasing an impressive scale with approximately 398 companies and 1,302 booths (according to the organizer's announcement). LEC aims to bridge connections between consumers and buyers, showcasing the value of its diverse range of products, which include popular names like "Gekiochi-kun," "Balsan," and "Guron-san."

Key Products Displayed

1. Guron-san Blade Rod® (Available February 1, 2026)
This product is a designated quasi-drug that addresses fatigue associated with hangovers due to nutrient deficiencies. Attendees will have the chance to see both the convenient drink (100mL with 1000mg of Glucuronolactone) and a tablet type (6 tablets for two days).

2. Chiikawa Collaborations
LEC will display a range of products featuring the adorable character "Chiikawa," including:
- Chiikawa Wet Wipes
- Chiikawa Hand and Mouth Wipes
- Balsan Chiikawa Bug Repellent
- Gekiochi-kun Chiikawa Character Series
- Double Wire Mask featuring Chiikawa

3. Flagship Brand Products
The showcase will also include popular cleaning products like the "Gekiochi-kun Toreloop" series, pesticides like "Balsan Pro EX" series, and various Guron-san drinks.

4. Sample Giveaway
Visitors to the booth who complete a short survey will receive one of the following products:
- A bottle of "Guron-san Premium"
- A bottle of "Guron-san Blade Rod®" drink
- A pack of "Guron-san Blade Rod®" tablets
The giveaway items will vary based on the time of day and are available until supplies last. Additionally, an original Balsan fan will be handed out at the booth.

5. For Buyers (Business Meeting Date: July 31)
On the designated business meeting day, LEC plans to showcase collaborative products featuring trending characters and items currently promoted in TV commercials. New products for the Fall-Winter 2026 season will also be previewed, inviting all buyers to stop by the booth for engaging discussions.

Event Details

Name: 26th JAPAN Drugstore Show 2026

Date: July 31 (Fri) - August 2 (Sun), 2026, 10:00 AM - 5:00 PM

Venue: Tokyo Big Sight East Exhibition Halls 1, 2, 3, 7, 8

Organized by: Japan Chain Drugstore Association

Supported by: All Japan Drug Company / Nid & Japan Drug Chain Association

Official Website: Japan Drugstore Show

The JAPAN Drugstore Show is an important product showcase event hosted by the Japan Chain Drugstore Association that supports the health of consumers. This year's theme focuses on the importance of self-medication, featuring essential products in areas such as femcare, nutrition, and health. The event is crafted to engage both industry experts and the general public, making it accessible and enjoyable for a wide audience.