Movado Collaborates with Derrick Adams for Unique Artist Series Collection Featuring Limited-Edition Timepieces

Movado's Artist Series: Celebrating Black Experience



Movado Group, Inc. has proudly launched a remarkable new collection as part of its Artist Series, partnering with the acclaimed multidisciplinary artist Derrick Adams. This collaboration is a celebration of the Black experience, showcasing Adams' dynamic and expressive artistic style through limited-edition watches and clocks. Known for his contemporary cubism and joyful use of color, Adams' work beautifully aligns with Movado's iconic Museum Dial, which has been an emblem of art and timekeeping for over 40 years.

Derrick Adams: A Visionary Artist


Derrick Adams is celebrated as one of the leading Black artists of the 21st century, having established a strong reputation through numerous solo exhibitions at prestigious institutions. His artwork does not only highlight the richness of Black culture but also resonates with a broader audience by engaging them with its vibrant aesthetics. Adams' timepieces meld his artistic background with Movado's craftsmanship, creating wearable art that tells a story. He is an accomplished artist, educator, and a vital presence in the New York art scene, holding the position of tenured assistant professor at CUNY Brooklyn College.

The Collection


The new collection comprises five unique watch designs, with only 125 pieces available for each style. These meticulously crafted timepieces include a variety of cases and bands, demonstrating the rich textures and colors characteristic of Adams' artistry. What's groundbreaking about this collection is its inclusion of the first-ever Artist Series wall clock designed in partnership with an artist. Two of the watch designs have been transformed into wall clocks, with a limited run of 125 pieces for each clock.

Movado's collaboration with Adams also reflects the company's commitment to combining traditional craftsmanship with contemporary artistry. Each timepiece is individually numbered, enhancing its value as a collector's item. The brand aims to present a collection that captures not just the essence of time, but also the moments that inspire creativity and individuality.

A Message from Movado and Derrick Adams


Efraim Grinberg, Chairman and CEO of Movado Group, expressed excitement over this partnership, stating, "We are thrilled to offer this exclusive collection to our consumers and collectors worldwide. This collaboration resonates with our legacy, blending precision and luxury with Derrick's unmatched creativity and artistic expression."

Adams shared his vision by highlighting the significance of interpreting time: "Time, much like art, is something we experience, interpret, and cherish in unique ways. Each watch captures moments of inspiration and individuality."

Collectors' Value and Donation


The Derrick Adams X Movado collection is not just a retail offering; it represents a commitment to art as a transformative force. Five exclusive collectors sets from this series, along with 20 wall clocks, have been generously donated to the Studio Museum of Harlem by both Movado and Adams. This initiative not only brings awareness to Black artistry but also supports cultural institutions that celebrate it.

Conclusion


Movado's collaboration with Derrick Adams exemplifies a fusion of luxury, artistry, and community support. The limited-edition collection offers more than just timepieces; it embodies a rich narrative of Black culture and experiences. As these beautiful creations become available, collectors and enthusiasts alike can cherish these remarkable works of art that transcend conventional watches.

In a time when artistry and expression are more important than ever, this collection from Movado and Derrick Adams stands as a powerful tribute to creativity and cultural heritage.

Topics Entertainment & Media)

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