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Empowering Women in the Automotive Sector

The automotive industry is witnessing a significant transformation, particularly in recognizing and celebrating female leadership. The What Drives Her event, set to take place during the 2026 Chicago Auto Show, is a vital platform for highlighting this pivotal shift. Organized by the Chicago Auto Show in collaboration with A Girls Guide to Cars, this gathering not only emphasizes the achievements of women in the industry but also aims to foster connections and inspire the next generation of female leaders.

A History of Impact

Launched in 2017, What Drives Her has progressively grown, making a substantial impact by bringing influential women in the automotive sector together. Each year, this program aims to showcase the contributions of women across various facets of the automotive world including manufacturing, retail, and media. Jennifer Morand, the General Manager of the Chicago Auto Show, expressed enthusiasm for the ongoing development of this event, stating, “Each year, What Drives Her grows in impact and inspiration, and we’re thrilled to welcome this marquee event back for 2026.”

The awards presented during the event are not just accolades; they are recognition of the groundbreaking contributions made by women who are shaping the future of automotive.

The Award Categories

The recognition segments of the event comprise multiple categories that honor the diverse contributions of women in the automotive field:

1. Trailblazer Award: This award celebrates women employed by automakers or core automotive suppliers who exemplify leadership and empowerment. Nominees are typically women at the vice president level or lower, with their work rotating primarily in North America.

2. Best in Craft Automotive Media Award: Given to distinguished journalists and content creators focusing on automotive narratives, this award recognizes those who enhance inclusivity in automotive storytelling. Notably, candidates in PR and marketing are not considered for this award.

3. Automotive Ally Award: This designation is for individuals who provide unwavering support, coaching, and advocacy, helping to facilitate opportunities for others to advance in their automotive careers.

4. Best Retailer Award: Awarded to someone from a Chicago-area dealership, this recognition honors commitment and drive in roles across sales, service, finance, or technical support.

Nominations for the upcoming awards are already open and are set to close on January 9, 2026. The awards ceremony will be taking place during the Media Preview of the auto show on February 5, showcasing the finalists and their remarkable contributions.

Looking Forward

As we anticipate the excitement surrounding the 2026 Chicago Auto Show, learning more about the What Drives Her program is crucial for those wishing to see how female leadership can transform the industry.
For further details about nominations or to learn more about the What Drives Her initiative, interested parties can visit the Chicago Auto Show website. The 2026 Chicago Auto Show itself is scheduled to run from February 7-16, adding a vibrant atmosphere for car enthusiasts and industry professionals alike.

A Long Tradition of Excellence

Chicago Auto Show is not just a local event; it is the nation’s longest-running automotive exposition, with its roots extending back to 1901. Established by the Chicago Automobile Trade Association, the show proudly integrates the contributions of various stakeholders in the automotive industry.

The What Drives Her event fits seamlessly into this historic backdrop, enabling impactful conversations and networking opportunities for women trailblazers who continue to inspire many across the industry. With anticipation mounting for this year’s gathering, the auto show promises to reignite conversations around empowerment, leadership, and collaboration in automotive, affirming women's pivotal role in shaping the future.

In conclusion, the What Drives Her program at the 2026 Chicago Auto Show stands as a testament to the relentless spirit and innovation of women in the automotive industry. As the event unfolds, it serves as an inspiration for all, marking significant strides toward inclusive representation in the automotive world. Check back in mid-January for updates on award finalists and more details about this exciting event!