#Japan #Tokyo #MAX #Meiko Gijuku #Shakissue

Collaboration Overview

In a unique cross-industry collaboration, Meiko Gijuku, a leading tutoring company with a nationwide presence, has teamed up with Max, a renowned cosmetics manufacturer celebrating its 120th anniversary, to launch a supportive initiative for university entrance exam candidates across Japan. This campaign, named "University Student Support Project 2025", is set to distribute refreshing, revitalizing wet wipes called 'Shakissue' to 10,000 students.

The Need for Refreshment

Students preparing for exams often face the daunting task of maintaining focus and energy during intense study sessions. The collaboration aims to address this common struggle, providing a unique tool to help refresh and energize students. Shakissue, known for its invigorating effect, serves as a perfect companion for those late-night study hours when fatigue sets in.

A Culture Shift Among Gen Z

The momentum for this initiative stems from a growing social trend observed within the Z generation. Recently, a television program focusing on combating drowsiness sparked significant discussion on social media, highlighting the youthful culture of seeking ways to revitalize their mindset. Meiko Gijuku recognizes this shift as part of a 'new shape for students', aligning with the desires of younger generations who are keen on having tools that aid in mood elevation.

Project Details

• - Name: Meiko Gijuku × Max "University Student Support Project 2025"
• - Duration: Distribution begins one month prior to the common university entrance exam.
• - Target: 10,000 university students enrolled in Meiko Gijuku.
• - Number of Classrooms: Implemented in 1,660 locations nationwide.
• - Content: Distribution of Max's Shakissue.
• - Support: Encouragement messages from classroom managers and tutors, along with advice for maintaining healthy rhythms in the lead-up to exams.

Voices Behind the Initiative

Katsumi Saito, Executive Director of Meiko Network Japan:

"The daily struggles of students, such as feeling sleepy or unable to concentrate, are issues we seek to address. With Max's support, we're thrilled to provide these refreshing items to help boost students’ morale during this crucial time. We aim to support each student until the very last day, assisting them in achieving their dreams with confidence."

Noriko Ohno, President of Max:

"As the exam season approaches, we want to support students battling fatigue. Thus, we’re generously providing 10,000 Shakissue wipes to Meiko Gijuku. These wipes are developed with the concept of helping those who wish to concentrate; they offer a prolonged refreshing experience when wiped across the face and neck, enabling students to regain focus and feel rejuvenated. Our hope is that this initiative helps students switch their mindset to an optimistic one, encouraging persistence in their studies."

About the Companies

Max Co., Ltd.

Founded in 1905, Max has a long history in the cosmetics industry, initially known for producing the Lime Soap popular in elementary schools. Today, Max manufactures various personal care products, including soaps, body washes, shampoos, conditioners, bath additives, and more.

Website: Max Co., Ltd.

Meiko Network Japan, Inc.

Meiko Gijuku operates under the purpose of creating memories where students believe "If I try, I can do it". This company aims to unlock human potential and illuminate a brighter future through various educational services and its network of franchised tutoring centers.

Website: Meiko Network Japan

Conclusion

As exam season approaches, the collaboration between Meiko Gijuku and Max represents a significant step forward, aiming to uplift and support students during one of the most challenging times of their academic journeys. By providing tools that encourage refreshment and positive focus, both companies are committed to empowering the next generation of achievers in Japan.