Haier Strengthens Its Global Presence as Official Partner for Roland-Garros 2026
Haier, the world's leading brand in household appliances for 17 consecutive years, has solidified its position as the Official Partner of Roland-Garros 2026. This partnership not only amplifies Haier's commitment to global sports but also highlights its determination to integrate cutting-edge technology into everyday living.
As one of the most prestigious tennis tournaments globally, Roland-Garros offers a unique platform that fuses sports excellence with lifestyle innovations. Through this collaboration, Haier aims to fortify its international presence and demonstrate how its people-centric technologies enhance everyday experiences with personalized care and intuitive interfaces.
Guided by its global motto, "Play with the Number Ones," Haier has built a comprehensive portfolio of international sports partnerships that encompass major tennis events, including the Australian Open, the Mutua Madrid Open, the Rolex Paris Masters, and the Nitto ATP Finals. These collaborations underline Haier's commitment to excellence, precision, resilience, and continuous innovation.
"Roland-Garros embodies excellence, passion, and innovation on a truly global stage," stated Antony Peart, the Head of Brand and Communications at Haier Europe. "As an official partner once more, we deepen our long-standing commitment to sports and bring our connected technology, which prioritizes people, closer to consumers, partners, and fans worldwide."
Gilles Moretton, the President of the French Tennis Federation, expressed gratitude towards Haier, acknowledging the significance of their innovation-driven partnership since it began in 2023. He stated, "This year, spectators at Porte d'Auteuil will enjoy numerous engaging activities hosted by Haier, enhancing their Roland-Garros experience both inside the stadium and in the Tribune Concorde."
During Roland-Garros 2026, Haier will maintain a prominent presence throughout the tournament venue and across Paris, showcasing its latest multi-category innovations on-site while providing interactive experiences for fans in the Fan Village.
A prime example of Haier's approach to innovation and care is its Horizon Collection, which features advanced cooling and preservation technologies designed to extend food freshness while minimizing waste and enhancing food management efficiency. Other showcased products include the Winery 7, I-Pro Shine Biovitae, Couture Collection 11, and Forni ID Series 6, covering premium appliances for wine storage, dishwashing, laundry, and high-end cooking.
Beyond the stadium, Haier brings the spirit of the tournament to the heart of Paris at Place de la Concorde, the home of the Tribune Concorde – an outdoor fan zone by the FFT. Here, Haier will present its custom motorhome, featuring live product demonstrations and interactive activations that connect its smart appliances with the values of sports, innovation, and care.
With a presence in over 200 countries and regions, Haier has achieved remarkable global growth by cultivating proprietary brands. The company ranks first in eight markets, including China, the United States, Australia, and Thailand; it stands among the top three in 12 markets, including Italy, Japan, and Nigeria; and within the top five in eight markets, including Germany, Morocco, and Saudi Arabia.
Haier's partnership with Roland-Garros forms part of a broader global sports strategy now encompassing four of the world's premier tennis events, blending sports, lifestyle, and innovations for a smarter life directly with consumers and fans worldwide.
For more information on Haier, visit https://www.haier.com/eg/.
Founded in 1984, Haier Group is a global leader in life-enhancing solutions and digital transformation, driven by the purpose of "More creativity, more possibilities." The company boasts 10 R&D centers, 35 industrial parks, and 173 manufacturing hubs, generating a global revenue of $59.8 billion in 2025. Haier has been featured in Kantar BrandZ's Top 100 most valuable global brands for eight consecutive years, and has held the top position in Euromonitor’s Global Major Appliances Brand ranking for 17 years. Additionally, Haier operates eight publicly listed subsidiaries, with its Haier Smart Home division recognized among Fortune's Global 500 and World's Most Admired Companies.
As one of the most prestigious tennis tournaments globally, Roland-Garros offers a unique platform that fuses sports excellence with lifestyle innovations. Through this collaboration, Haier aims to fortify its international presence and demonstrate how its people-centric technologies enhance everyday experiences with personalized care and intuitive interfaces.
Guided by its global motto, "Play with the Number Ones," Haier has built a comprehensive portfolio of international sports partnerships that encompass major tennis events, including the Australian Open, the Mutua Madrid Open, the Rolex Paris Masters, and the Nitto ATP Finals. These collaborations underline Haier's commitment to excellence, precision, resilience, and continuous innovation.
"Roland-Garros embodies excellence, passion, and innovation on a truly global stage," stated Antony Peart, the Head of Brand and Communications at Haier Europe. "As an official partner once more, we deepen our long-standing commitment to sports and bring our connected technology, which prioritizes people, closer to consumers, partners, and fans worldwide."
Gilles Moretton, the President of the French Tennis Federation, expressed gratitude towards Haier, acknowledging the significance of their innovation-driven partnership since it began in 2023. He stated, "This year, spectators at Porte d'Auteuil will enjoy numerous engaging activities hosted by Haier, enhancing their Roland-Garros experience both inside the stadium and in the Tribune Concorde."
During Roland-Garros 2026, Haier will maintain a prominent presence throughout the tournament venue and across Paris, showcasing its latest multi-category innovations on-site while providing interactive experiences for fans in the Fan Village.
A prime example of Haier's approach to innovation and care is its Horizon Collection, which features advanced cooling and preservation technologies designed to extend food freshness while minimizing waste and enhancing food management efficiency. Other showcased products include the Winery 7, I-Pro Shine Biovitae, Couture Collection 11, and Forni ID Series 6, covering premium appliances for wine storage, dishwashing, laundry, and high-end cooking.
Beyond the stadium, Haier brings the spirit of the tournament to the heart of Paris at Place de la Concorde, the home of the Tribune Concorde – an outdoor fan zone by the FFT. Here, Haier will present its custom motorhome, featuring live product demonstrations and interactive activations that connect its smart appliances with the values of sports, innovation, and care.
With a presence in over 200 countries and regions, Haier has achieved remarkable global growth by cultivating proprietary brands. The company ranks first in eight markets, including China, the United States, Australia, and Thailand; it stands among the top three in 12 markets, including Italy, Japan, and Nigeria; and within the top five in eight markets, including Germany, Morocco, and Saudi Arabia.
Haier's partnership with Roland-Garros forms part of a broader global sports strategy now encompassing four of the world's premier tennis events, blending sports, lifestyle, and innovations for a smarter life directly with consumers and fans worldwide.
For more information on Haier, visit https://www.haier.com/eg/.
About Haier Group
Founded in 1984, Haier Group is a global leader in life-enhancing solutions and digital transformation, driven by the purpose of "More creativity, more possibilities." The company boasts 10 R&D centers, 35 industrial parks, and 173 manufacturing hubs, generating a global revenue of $59.8 billion in 2025. Haier has been featured in Kantar BrandZ's Top 100 most valuable global brands for eight consecutive years, and has held the top position in Euromonitor’s Global Major Appliances Brand ranking for 17 years. Additionally, Haier operates eight publicly listed subsidiaries, with its Haier Smart Home division recognized among Fortune's Global 500 and World's Most Admired Companies.
Topics Consumer Products & Retail）
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