Boost Health Partners with DeNA to Enhance Young Employee Performance through AI Coaching

Introduction

In a move to support young talent, Boost Health, based in Tokyo, has recently announced the launch of a three-month AI-coaching program called 'BOOST' for select new graduates and young employees at DeNA Corporation. This hybrid employee support service aims to elevate performance and prevent workplace burnout among employees.

Background: Supporting Young Growth at DeNA

DeNA has been focused on health management since 2016, continually analyzing employee health challenges and implementing performance-enhancement measures. With expectations of significant growth from new hires and young staff, their performance becomes essential to the organization's success. The rise in remote work has brought challenges, such as feelings of isolation and burnout risks among young employees. To combat these issues, DeNA has previously conducted seminars and short-term training focused on stress management and self-conditioning through its Chief Health Officer (CHO) office and HR department. Additionally, there is a recognized need for enhanced support to maintain engagement with the next generation of employees and prevent burnout.

Program Design: Small Start from the Onboarding Phase

The BOOST program is specifically designed for young employees in their first three years of onboarding. It aims to cultivate resilience in their careers, teaching them to recover from setbacks and to approach pressure with a positive mindset. The effectiveness of this initiative will be assessed within DeNA after the three-month implementation.

Comments on Implementation

Kurumi Ueda, Deputy Director of the CHO office at DeNA, emphasizes the necessity of connecting knowledge input and short-term training to practical application. She finds the BOOST program appealing as it focuses on behavioral change and allows for long-term practice. Ueda envisions young employees developing the ability to assess challenging situations and navigate stress, helping them depict a cycle of autonomous growth in their careers.

Ayaka Haga, CEO of Boost Health, expressed her honor in having DeNA utilize the BOOST program. She stresses that the program integrates AI with coaching to create an environment where employees can reflect and practice daily. Through this initiative, they aim to foster an environment where young employees can confidently take on challenges and thrive.

Features and Expected Outcomes of BOOST

BOOST combines AI-driven self-reflection with expert one-on-one coaching, based on cognitive behavioral therapy principles. The concept behind BOOST is similar to that of a personal coach for athletes; the growth of employees should not be left to chance or individual characteristics but supported continuously through a system.

With a repeatable cycle of 'awareness → reflection → action → review', employees will autonomously manage stress and enhance resilience. This proactive mindset will foster a positive approach to challenges and change, facilitating a balance between performance and health.

Preliminary reports from companies that have adopted BOOST indicate notable improvements within just two months:

- A 47% enhancement in overall conditions
- A 12-point increase in presenteeism scores
- Improved stress coping skills among employees
- Boosted engagement scores

BOOST is not only beneficial for onboarding young employees but also alleviates managers' burdens and assists in the early settlement and success of mid-career and transitioning employees. This demonstrates its widespread applicability as part of practical human capital management strategies.

For more information about the service, case studies, and inquiries, please visit the following link: Boost Health Official Website