#Japan #Tokyo #Time Letter #PGF Life #Dementia Society

PGF Life's Meaningful Donation to Dementia Society

On November 11, 2025, PGF Life Insurance Company, also known as Prudential Gibraltar Financial Life Insurance Co., announced a generous donation of ¥200,000 to the non-profit organization, the Dementia Society of Japan. This donation was made possible due to the recognition received from the Advertising Dentsu Awards, where PGF Life’s brand film "Time Letter" won a silver award in the film advertising category.

The film "Time Letter" aims to spark discussions about dementia and caregiving, focusing on fostering a better understanding of dementia. PGF Life executives, led by President and CEO Hiroshi Tokumaru, expressed their commitment to supporting the organization's mission to ensure that both individuals living with dementia and their caregivers can live their lives authentically. The donation reflects their shared vision of creating a society where individuals affected by dementia can thrive with dignity and respect.

The Dementia Society of Japan, represented by directors Motoharu Kawai and Makoto Wada, expressed their heartfelt gratitude to PGF Life for the donation. They were deeply touched by the portrayal of a mother’s enduring love across time depicted in the film. In their message, they mentioned that the film beautifully captures a father's sincere expression of love and a daughter's emotional journey as she realizes her mother's thoughts. The society emphasized that even when one is diagnosed with dementia, the individual's memories and experiences remain, supported by the unstoppable love from family members.

The message highlights that the work "Time Letter" embodies their goal of achieving a society where individuals with dementia can live their lives fully and securely alongside their families. They affirmed that the financial contribution would be instrumental in furthering their activities aimed at promoting a correct understanding of dementia, which is crucial for building a supportive community.

In addition to this contribution, PGF Life reiterated its commitment to providing essential insurance protection to many customers, backed by the collaboration with its business partners to ensure that policyholders receive their due benefits promptly. The company’s actions reflect its dedication to supporting its customers by safeguarding their future and that of their families.

To view the impactful brand film "Time Letter," interested individuals can visit the PGF Life's official website. Through this endeavor, PGF Life hopes to inspire more people to understand the realities of dementia and the importance of compassion in caregiving.

In conclusion, PGF Life's initiative signifies a strong step in the direction of fostering awareness and understanding of dementia, transforming recognition into meaningful action that benefits affected families and promotes a culture of empathy and care within society.