Sandbox VR Expands into Houston
Sandbox VR, the leading destination for virtual reality experiences globally, is poised to launch its latest venue in the vibrant CityCentre district of Houston on January 23, 2026. This expansion comes in partnership with LOL Entertainment, marking the fifth location for Sandbox VR in the state of Texas, following successful openings in Austin, Dallas, Fort Worth, and San Antonio.
With an impressive monthly traffic of nearly 150,000 players, Sandbox VR is establishing its presence as a transformative player in the entertainment industry. Guests can look forward to an incredibly immersive VR experience that includes four private rooms, allowing groups of up to six people to don headsets, haptic vests, and motion sensors for full-body engagement.
The technology behind Sandbox VR enables players to physically see and interact with one another in real-time, creating a sense of shared adventure. This level of immersion is complemented by personalized highlight videos, allowing guests to capture and share their unique experiences with friends and family.
To kick off its Houston opening, Sandbox VR is offering a limited-time presale discount of 30% off for early bookings made with the promo code OPEN30 before January 22, 2025. In addition, guests who book in advance will have the chance to win a complimentary year of Sandbox VR experiences—a tempting incentive for VR enthusiasts and newcomers alike.
Steve Zhao, CEO and Founder of Sandbox VR, expressed excitement over this new venture, stating, "We are thrilled to deepen our collaboration with LOL Entertainment through the opening of our Houston location. This marks our fifth Texas venue, reflecting the rising demand for immersive, social entertainment as we bring our offerings closer to local communities."
Rob Cooper, CEO of LOL Entertainment, added, "Establishing Sandbox VR in CityCentre Houston is a significant milestone for us. It addresses the growing need for engaging experiences in a city that thrives on entertainment. We are proud to introduce a unique social gaming destination in Houston."
Sandbox VR has made waves in the entertainment landscape by redefining the meaning of group outings, turning them into memorable adventures. With a development team consisting of veterans from major companies like EA, Sony, and Ubisoft, Sandbox VR delivers original content designed for unparalleled engagement.
Among its latest offerings is the highly anticipated
Stranger Things Catalyst, where players step into the eerie world of Hawkins National Laboratory and explore the chilling surroundings made famous by the hit Netflix series. This experience is just one of the ten exclusive immersive journeys guests can embark on, including:
- - Rebel Moon: The Descent: Join the immersive adventure created in collaboration with Netflix and filmmaker Zack Snyder, where players navigate an alien landscape while facing adversaries both on foot and in the sky.
- - Deadwood PHOBIA: Enter a haunted medical facility in this terrifying installment of the iconic zombie series, navigating through environments filled with unsettling visual and auditory illusions.
- - Squid Game Virtuals: Test your skills in thrilling minigames based on the popular Netflix show while competing against friends.
- - Seekers of the Shard: Lose yourself in a fantasy world full of adventure and lore as you navigate haunted tombs and ancient ruins.
With more than 200,000 five-star reviews and over 5 million tickets sold globally, Sandbox VR continues to solidify its status as a leader in location-based virtual reality. Backed by notable investors including Andreessen Horowitz, Alibaba Entrepreneurs Fund, and individual supporters like Kevin Durant and Katy Perry, the company is well-equipped to continue its expansion.
For more information about the new Houston venue and to book your experience, visit
Sandbox VR.
About Sandbox VR
Sandbox VR has made its mark as the top venue for location-based virtual reality experiences, running over 70 locations worldwide. Each month, the attraction sees nearly 150,000 visitors eager to escape into unique, exhilarating adventures that encourage group interaction.
About LOL Entertainment
Specializing in scaling immersive experiences, LOL Entertainment has made a name for itself in the location-based entertainment industry. This ambitious organization focuses on growth and innovation, continually drawing in guests with one-of-a-kind entertainment experiences.