This holiday season, Guinness is set to spread joy and warmth as it brings together friends and family with the most wonderful pints of the year. The renowned brewery is inviting fans to celebrate the holidays with its new campaign, aptly titled "The Most Wonderful Pint of the Year," alongside a delightful collaboration with NYC's favorite cookies from Levain Bakery.
Joyce He, the Brand Director at Guinness, emphasizes the spirit of the season, saying, "This time of year is about sharing quality time over a round of pints. That first sip of a Guinness feels like coming home for the holidays, and we want to capture that essence during this festive period."
An Unforgettable Experience
In a bid to create memorable experiences, Guinness will host a series of pop-up events titled "The Most Wonderful Pop-Up of the Year" at iconic locations in Boston and New York City. Fans aged 21 and above can indulge in this unique experience:
- Dates: December 7-8, 200 PM - 800 PM ET
- Dates: December 13-14, 200 PM - 730 PM ET
This pop-up will not only feature a cozy Guinness-themed pub atmosphere but also include exclusive merchandise and special collectible cookie tins.
A Sweet Treat with Levain Bakery
In an exciting collaboration, Guinness has partnered with Levain Bakery to create a limited-edition holiday cookie tin that pairs beautifully with Guinness Draught Stout. The delicious offerings include flavors like Dark Chocolate Peppermint, Two Chip Chocolate Chip, and Dark Chocolate Chocolate Chip. The partnership aims to celebrate the season's indulgences and the joy of sharing great flavors.
Levain Bakery's Chief Commercial Officer, Lorna Sommerville, expressed enthusiasm about the collaboration, stating, "We are excited to share our beloved cookies with Guinness fans and celebrate the holiday festivities together."
These exclusive cookie tins will be available only at the pop-up locations and at the Open Gate Brewery establishments in Chicago and Baltimore for a limited time.
Holiday Community Spirit
Guinness is also committed to giving back to communities that have supported it throughout the years. With initiatives under the Guinness Gives Back Fund, they are partnering with organizations nationwide to address hunger, support educational programs, and uplift the brewing industry.
Their philanthropic efforts are crucial in ensuring that joy and support are shared throughout the holiday season.
Join the Festivities
In addition to visiting the pop-up, fans can catch the holiday cheer from the comfort of their homes with their newly launched commercial showcasing "The Most Wonderful Pint of the Year," live now across the U.S.
As the holiday season approaches, Guinness remains dedicated to ensuring that every shared moment with loved ones is special and unforgettable. So, whether you're at home or out with friends, raise a glass of Guinness and embrace the joyous spirit of the holidays. Always remember to drink responsibly, and keep an eye on @GuinnessUS for updates about future events and collaborations.
With a rich legacy since 1759, Guinness stands as a beacon of both quality and community, as it delights in being a part of your cherished holiday traditions.