HOTELEX 2026 Unveils Green Coffee Bean Zone for Coffee Suppliers

Introduction

HOTELEX Shanghai 2026 is set to heighten the coffee industry's profile with the launch of the Green Coffee Bean Zone. This new section within the international Coffee and Tea Expo is designed to bridge the gap between global coffee suppliers and the rapidly expanding Chinese market. As the demand for specialty coffee grows, this unique zone aims to enhance trade, facilitate tasting sessions, and promote professional networking among participants.

Rapid Growth of the Coffee Market

The global coffee market exceeds $200 billion, with green coffee beans generating around $150 billion. Particularly noteworthy is the Chinese coffee market, predicted to reach ¥313 billion in 2024, showcasing a remarkable year-on-year growth of 18% and an impressive CAGR of 17.1%. Such growth rates significantly outperform the global averages, indicating a lucrative opportunity for coffee providers around the world.

HOTELEX and Its Significance

HOTELEX Shanghai, an esteemed international exhibition for hospitality equipment and food services, encompasses a sprawling area of over 150,000 square meters dedicated to coffee and tea. This expansive setting will constitute 37.5% of the total exhibition space, incorporating a wide spectrum of the coffee value chain from cultivation to processing, roasting, logistics, and retailing. The Green Coffee Bean Zone will serve as a pivotal platform for enterprises aspiring to penetrate the Chinese market.

Business Opportunities within the Green Coffee Bean Zone

Located centrally within the expo, the Green Coffee Bean Zone is tailored to foster business exchanges by providing exhibitors access to an impressive pool of over 280,000 professional visitors. These visitors include roasters, café owners, chain buyers, sourcing specialists, and import product traders. This focused environment is crafted to boost direct communication and connection among businesses.

Engaging Programs and Activities

The zone will feature programs designed to stimulate professional interactions, such as the Gold Cup Sourcing Barista Exchange, coupled with communal tasting sessions. These initiatives will allow businesses to network efficiently and explore potential collaborations. With standardized rinsing stations and tasting tables, exhibitors can ensure their beans are showcased optimally to potential buyers.

Marketing and Brand Exposure

Exhibitors at the Green Coffee Bean Zone will reap the benefits of extensive brand exposure through HOTELEX's official channels, including media partners and social platforms. This outreach empowers coffee producers to reach wider international audiences, significantly enhancing their market presence.

Conclusion

With the coffee industry thriving and the Green Coffee Bean Zone positioned to play a crucial role, coffee producers are encouraged to seize this exceptional opportunity at HOTELEX Shanghai 2026. By registering soon and claiming a prime location, participants can establish valuable connections with buyers from China and the broader Asia-Pacific region.

For more details, interested parties can reserve their spots on the official HOTELEX website.
Note: Early registration is highly recommended to secure advantageous positions within this promising zone.

Contact Information

For inquiries regarding the booths, contact:
Jason Jin
Tel: +86 21 3339 2197
Email: [email protected]
For press and visitor guidance:
Lizzy Chen
Tel: +86 21 3339 2566
Email: [email protected]